Minimum Viable Content
Category: Search Engine Optimization | Tags: Content Strategy, SEO, avalanche email
Learn More and Subscribe to The Avalanche Weekly Email
Today I’m talking about developing MVC (Minimum Viable Content).
I love starting things.
I have started at least a dozen business ideas in my life (I’m 33, so I’ve got more to go, I’m sure).
Most have failed because I didn’t validate them properly.
But I learned a ton that I’ve applied to the two I’m working on now that are successfully validated.
And one thing these two businesses owe a lot of their success to is implementing Minimum Viable Content.
Example: A website that I launched in 2019 now gets over 18,000 visitors per month and generated $20k+ in revenue last month because I used an MVC approach.
What is MVC?
Minimum viable content is an early, basic version of content on your website that meets the minimum requirements for being considered useful.
The content could be any type of URL – blog, service, product page, etc.
MVC isn’t necessarily bad, it just might not be:
- Complete
- Edited
- Grammatically correct
- Free of errors
But it exists on your site and it might just be useful to someone out there that finds it via search engines.
MVC can be a really good SEO strategy because it allows you to move fast and publish a lot of URLs that aim to eventually fulfill the intention of many searchers.
The goal is to just get it out there, then improve it over time as any of the URLs you’ve published start to get some visibility in search engines.
Your visibility in search engines is the early validation that you might just be able to attract the right people to your site.
So, here’s a quick getting started guide to MVC:
- Write and publish.
- Get it indexed in Google.
- See if it’s performing or getting visibility.
- If it is, improve it by editing, elaborating, etc.
Share this article:
The Avalanche Email: Fun. Simple. Educational. No Selling.
Learn Result-focused SEO & Content
Join over 2,272+ others who get one email every Wednesday with simple instructions on how to get more website traffic and leads through SEO and content marketing. (Learn more about the email)
Keep Learning
Grow Visibility Like You Grow Lawns with Local SEO
Use local SEO to attract more landscaping leads in your service area. Learn how to optimize for locations, maps, and search intent.
20+ Lawn and Landscape Marketing Examples (Updated Weekly)
You’ve launched a website, but it’s not bringing in leads. You set up a Google Business Profile, but it’s buried under competitors. You’ve heard about SEO, Facebook ads, and content marketing — but none of it feels clear or actionable. We’re here to help. In this blog, we break down more than 20 examples from landscaping…
SEO for SaaS: Effective Strategies for Organic Growth
Let’s set the stage for this guide by looking at the search term “invoice template.” Before these results were a few ads, but below are the first two organic links to Microsoft and Invoice Simple. Both companies offer SaaS and stand to generate potentially hundreds of potential leads from their rankings. Consider the type of…
An Expert’s Guide to SEO for Nonprofits
Use this guide to SEO for nonprofits to learn more about digital marketing strategies that can help you connect with donors and your community.
The Complete Guide to SEO for Modular Homes
Whether you’re a dealership or a manufacturer, you need to understand modular SEO and use it to generate actionable leads. Learn what to expect when developing SEO and content marketing strategies so you can get the best possible results.
A Guide to Manufacturing SEO
See how manufacturing SEO can help you get more leads and larger customers using both keyword data and an empathy-based approach.