Make a List and Check it Twice🎅

Hi friend,

Lance from Avalanche here. Today, I’ve made you a simple list that you can use to get more and better results from your website in 2025.

Most websites underperform (96% of web pages never make the first page of Google).

And they don’t underperform because you don’t know how to get them to perform.

It’s because the prioritized to-do list never gets put together and completed.

Complacency and lack of consistency are the enemy of your progress.

Here’s a simple list of the basics you can do to turn your website into an opportunity engine in 2025:

3 Things for Your 2025 Website To-Do List:

1. Fix the SEO Basics:
   • Clean up technical issues (broken links, slow pages, missing metadata).
   • Refresh key pages with better content, navigation, and useful media.
2. Turn Traffic Into Action:
   • Improve CTAs: Are they clear and outcome-focused?
   • Simplify forms. Make it easy for visitors to say “yes.” Remove the mystery.
3. Create Consistent Content:
   • Stick to a realistic publishing schedule (weekly, bi-weekly, monthly).
   • Write to solve your audience’s biggest questions.

How to Stay Accountable in 2025:

• Quarterly check-ins: Audit what’s working and what’s not.
• Share goals: Make website priorities clear to your team.
• Time-block: Schedule website work like any other project.
• Track progress: Use Looker Studio or a simple dashboard to stay focused.

Your next step: Pick one thing to tackle this week. Small, consistent actions drive big results over time.