How to Create an Amazing Resource Page
Category: Search Engine Optimization | Tags: Content Strategy, SEO, avalanche email
Learn More and Subscribe to The Avalanche Weekly Email
Are you ready to retire?
You can find out with a retirement calculator by NerdWallet.
You’ve likely heard of NerdWallet, but what you might not know is that their entire success hinges on an amazing SEO and content strategy.
For instance, they have great resource pages like this retirement calculator:
This page draws in about 250,000 visitors from organic search to their site on a monthly basis.
So, what makes it so good (and makes a good resource page, for that matter)?
Well, it’s doing a great job of matching the intent of the 200,000+ people who regularly search “retirement calculator.”
- It actually has a (really simple and awesome) retirement calculator.
- It provides a proprietary score that helps you understand the score and how you can improve it.
- There are links on the page to related, more in-depth information, like “inflation” which is topically related to how much retirement savings you’ll need.
- There are 732 linking domains – websites that link to this page, which for the most part is a “vote” of trust that Google picks up on.
Lastly, the call to action is another resource: an in-depth retirement planning guide.
This totally makes sense to have available to someone who is thinking about retirement and searches for a calculator.
The next most logical step after playing with a calculator is, “okay, how do I make this dream a reality?” Answer: put a plan together.
Build Your Own Resource Page
What’s your resource page? What can you build that’s incredibly useful to your target audience that can lead them to your product/service?
Need some help? Have an idea? Feel free to connect with us.
Share this article:
The Avalanche Email: Fun. Simple. Educational. No Selling.
Learn Result-focused SEO & Content
Join over 2,272+ others who get one email every Wednesday with simple instructions on how to get more website traffic and leads through SEO and content marketing. (Learn more about the email)
Keep Learning
🏔️ Hook, Line, and Sinker 🎣
Use this fishing framework to turn your posts into stories that capture attention, create tension, and inspire action from your audience.
🏔️ Avoid Everything That Doesn’t Move You Forward
Stop chasing shiny tools and refocus on what moves your marketing toward the end zone. Simple steps to cut noise and make steady progress.
🏔️ Stop Tuning the Race Car That Won’t Win a Race
Site speed won’t fix a weak message. Focus on clarity, trust, and real value first. Here’s how to build a website that actually works.
🏔️ Earning Preference > Tracking Visibility
Hi friend, Lance here. Today’s email is about a shift we’re seeing and feeling across marketing teams right now: We’re obsessed with tracking visibility but under-invested in earning preference. 🚨 The Problem Every marketer I talk to wants to know how their brand shows up in AI search, LLMs, and assistants. We’re running to new tools that track…
What’s the Best CMS for Landscaping Businesses?
Compare the best website platforms for landscapers. Learn the pros and cons of Wix, Squarespace, and WordPress, and why WordPress is best for long-term SEO.