Do You Have Trust Issues?
Category: Search Engine Optimization | Tags: SEO, avalanche email
Learn More and Subscribe to The Avalanche Weekly Email
Do you have trust issues?
I don’t mean personally. I mean does your company website have trust issue?
If you don’t have an accurate, accessible, and up-to-date:
- Privacy Policy
- Terms of Service/Use
- Cookies disclaimer
then you might have trust issues… at least, in the eyes of Google and other search engines.
Check out this recent LinkedIn post by an SEO guy. It’s a case study of how adding these items can boost rankings:
I’ll be the first to admit that I often overlook the boring, legal stuff.
Nobody reads it! It doesn’t add any value to the site!
But, they are items on your website that can improve your trust factor (and they protect you and your website visitors, as well).
Google wants to recommend sites they trust or deem trustworthy.
Websites that protect their visitors, are transparent and clear about who they are, and tell you how they use our information, are one of the many ways you can signal to Google that you are trustworthy.
The Takeaway
Go and make sure you have a terms of service/use, privacy policy, and cookie policy on your site and that it’s:
- Accurate.
- Up to date.
- Accessible via your site navigation.
- Indexable for search engines.
If you need an incentive for doing this rather boring, tedious work, go grab your favorite box of cookies and do this:
Want to chat about trust and SEO over a box of cookies? Let me know by commenting on this post, and I may just send you a box of cookies!
Share this article:
The Avalanche Email: Fun. Simple. Educational. No Selling.
Learn Result-focused SEO & Content
Join over 2,272+ others who get one email every Wednesday with simple instructions on how to get more website traffic and leads through SEO and content marketing. (Learn more about the email)
Keep Learning
Grow Visibility Like You Grow Lawns with Local SEO
Use local SEO to attract more landscaping leads in your service area. Learn how to optimize for locations, maps, and search intent.
20+ Lawn and Landscape Marketing Examples (Updated Weekly)
You’ve launched a website, but it’s not bringing in leads. You set up a Google Business Profile, but it’s buried under competitors. You’ve heard about SEO, Facebook ads, and content marketing — but none of it feels clear or actionable. We’re here to help. In this blog, we break down more than 20 examples from landscaping…
SEO for SaaS: Effective Strategies for Organic Growth
Let’s set the stage for this guide by looking at the search term “invoice template.” Before these results were a few ads, but below are the first two organic links to Microsoft and Invoice Simple. Both companies offer SaaS and stand to generate potentially hundreds of potential leads from their rankings. Consider the type of…
An Expert’s Guide to SEO for Nonprofits
Use this guide to SEO for nonprofits to learn more about digital marketing strategies that can help you connect with donors and your community.
The Complete Guide to SEO for Modular Homes
Whether you’re a dealership or a manufacturer, you need to understand modular SEO and use it to generate actionable leads. Learn what to expect when developing SEO and content marketing strategies so you can get the best possible results.
A Guide to Manufacturing SEO
See how manufacturing SEO can help you get more leads and larger customers using both keyword data and an empathy-based approach.