Because There's No MBA for SEO

Join a group of people learning how to get results through SEO.

  • Create a website that gets results (emphasis on SEO and content marketing strategies).
  • A 90-day class (virtual, recorded, class-style teaching with a small class and of course, homework).
  • Access to all our tools and resources (our private documents and processes as well as an exclusive Facebook group).


Apply Now

We want you to be our next case study.
If we don't think we can help you get results, we don't want to waste anyone's time.

lance beaudry headshot
Who's teaching, anyway?

Lance Beaudry, Co-Owner of Avalanche Creative

I went to school to be a teacher. (Mostly because I wanted an audience to listen to my bad jokes every day.)

I built Avalanche Creative on a shoe-string budget. No formal training. Just learning by doing.

Today, Rayanne, my wife and co-owner, and I are living the lifestyle we desire because of my insatiable curiosity and desire to teach and learn. This allowed me to teach myself how to grow businesses by using websites.

I built Avalanche Creative and help other businesses grow theirs with the exact same strategy and tactics I teach in this class.

What you'll learn and acheive:

  • You'll build an executable step-by-step SEO plan for your website.
  • You'll learn how to determine exactly what content you need on your site to show up in the search engines.
  • You'll setup and optimize your Google My Business for local search visibility (getting local traffic to your site).
  • You'll learn and start to convert traffic that comes to your website and use basic marketing automation.
  • You'll learn how to interpret your website analytics, measure what matters, and make better marketing decisions.
  • By the end of the class you should be starting to generate leads from SEO that pay for the class (if you do the work).

Watch the intro video

A learn-by-doing class.

This isn’t a course that you take one time and never apply the knowledge.

You’re going to build a website capable of real results (if you do the work) like others have:

$10,000 Flipped Website
387 Leads in One Year
500% Increase in Website Traffic

Content of the Class

The content provided is broken down into 3 main categories. 

Optional Costs

  • SEMRush: $100/month
  • Slickplan: $9/month

These will be used within the class and you'll have the option to sign up for exclusive trials.


You'll have office hours and email support during the duration of the class. You'll also have access to a private Facebook group to seek help from Lance and others learning SEO.

This class is for:

  • Small business owners that can't afford to spend thousands per month on their websites (that's what it takes to get good results if you pay a professional)
  • Digital marketers and teams that want to improve their SEO and content strategy skills
  • Local small to medium-sized businesses that want to be lean and don’t have a large marketing budget.
  • Local consultants, service-based businesses, etc. that want to generate more local leads.
  • Side-hustlers that want to eventually make money online as an affiliate or grow their audience.
  • Bootstrappers who want to put in sweat equity and build a 6-7 figure business for less than the price of a college course.
  • College students and young entreprenuers that want to learn how to build a simple website and results-focused digital marketing.

This class is not for:

  • People that don’t have a clear goal and project in mind. The only thing we don’t offer in this class is to do the work for you, but we give you the tools and guidance to do it yourself. That’s why you need to have a business to start or already have a business established and ready to grow.
  • People that want a flashy, over-designed website. You can build a functional, beautiful website through this class, but not the next or edgy creative agency website. We're helping you build websites that generate results.
  • People that can’t commit. We want people to that take this class to get results. If you follow through with everything we help you do, you will get them.
  • People that want to learn social media marketing or paid advertising. We’ll reference these things and tell you about how it can (and should) fit in with your overall website marketing strategy. But, before you invest in those, you need to make sure you actually have a plan and strategy to create something your audience will love. This class WILL do that.


The Avalanche SEO Class

  • Six 1-hour classes over 90-days
  • Homework (to make sure you get results)
  • Small class size of 10 or less
  • Access to all of our training materials
  • Access to private Facebook group
  • Email support during the duration of the class
  • A private one-on-one session with Lance
  • Recorded class sessions

Frequently Asked Questions