THE AVALANCHE SEO CLASS

Because There's No MBA for SEO

Join a group of people learning how to get results through SEO.

  • Create a website that gets results (emphasis on SEO and content marketing strategies).
  • A 90-day class (virtual, recorded, class-style teaching with a small class and of course, homework).
  • Access to all our tools and resources (our private documents and processes as well as an exclusive Facebook group).

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We want you to be our next case study.
If we don't think we can help you get results, we don't want to waste anyone's time.

 

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lance beaudry headshot
Who's teaching, anyway?

Lance Beaudry, Co-Owner of Avalanche Creative

I went to school to be a teacher. (Mostly because I wanted an audience to listen to my bad jokes every day.)

I built Avalanche Creative on a shoe-string budget. No formal training. Just learning by doing.

Today, Rayanne, my wife and co-owner, and I are living the lifestyle we desire because of my insatiable curiosity and desire to teach and learn. This allowed me to teach myself how to grow businesses by using websites.

I built Avalanche Creative and help other businesses grow theirs with the exact same strategy and tactics I teach in this class.

What you'll learn and acheive:

  • You'll build an executable step-by-step SEO plan for your website.
  • You'll learn how to determine exactly what content you need on your site to show up in the search engines.
  • You'll setup and optimize your Google My Business for local search visibility (getting local traffic to your site).
  • You'll learn and start to convert traffic that comes to your website and use basic marketing automation.
  • You'll learn how to interpret your website analytics, measure what matters, and make better marketing decisions.
  • By the end of the class you should be starting to generate leads from SEO that pay for the class (if you do the work).

Watch the intro video

A learn-by-doing class.

This isn’t a course that you take one time and never apply the knowledge.

You’re going to build a website capable of real results (if you do the work) like others have:

$10,000 Flipped Website
387 Leads in One Year
500% Increase in Website Traffic

Content of the Class

The content provided is broken down into 3 main categories. 

We'll go over the basics of building a lead-generating "demand-based" website.

Sessions
  1. Overview of Demand-Based Websites.
  2. How to Use this Group.

These sessions teach you how to identify exactly what you need on your website in order to bring valuable, free, organic traffic to your site. This process will teach you how to build an evidence-based SEO & content strategy.

You'll learn everything at a 10,000-foot view and then we'll fly down for a more detailed view.

This is where you'll start putting your website to work.

Sessions 
  1. Project Setup
  2. SEO Audit
  3. Keyword Research
  4. Sitemap Planning
  5. Competitive Analysis
  6. Content Planning
  7. Content Creation
  8. Content Promotion
  9. Strategy & Reporting
What You'll Accomplish
  • You'll learn how to organize content on your website and why that's so important.
  • You'll find opportunities to attract valuable traffic through your competitors.
  • You'll learn the SEO basics and best practices.
  • You'll create content that your audience will love.
  • You'll learn how to determine what's working and what's not on your website.

You'll learn how to build your website quickly with our WordPress site, Base Camp. You'll build and launch a website you can easily manage and you'll know exactly what to do to put it to work - generating leads and sales; growing your business.

Sessions
  1. Setup Hosting
  2. Building Your Website
What You'll Accomplish
  • You'll learn the basics of hosting and getting your site setup (it's really easy).
  • You'll learn how to quickly build a drag-and-drop website in WordPress.
  • You'll launch your website and start building momentum.

Class Extras

  • Premium WordPress plugins worth $1,094/year - all included through Base Camp when you set up web hosting.
  • A Google Drive folder full of resources for building lead generating websites.
  • Access to a private Facebook Group for community and support.
  • Learn how to use ClickUp (project management), Google Drive, Google My Business, Google Search Console, Google Analytics, and Google Tag Manager to manage your website and SEO campaigns.

Optional Costs

  • SEMRush: $100/month
  • Slickplan: $9/month

These will be used within the class and you'll have the option to sign up for exclusive trials.

Support

You'll have office hours and email support during the duration of the class. You'll also have access to a private Facebook group to seek help from Lance and others learning SEO.

This class is for:

  • Small business owners that can't afford to spend thousands per month on their websites (that's what it takes to get good results if you pay a professional)
  • Digital marketers and teams that want to improve their SEO and content strategy skills
  • Local small to medium-sized businesses that want to be lean and don’t have a large marketing budget.
  • Local consultants, service-based businesses, etc. that want to generate more local leads.
  • Side-hustlers that want to eventually make money online as an affiliate or grow their audience.
  • Bootstrappers who want to put in sweat equity and build a 6-7 figure business for less than the price of a college course.
  • College students and young entreprenuers that want to learn how to build a simple website and results-focused digital marketing.

This class is not for:

  • People that don’t have a clear goal and project in mind. The only thing we don’t offer in this class is to do the work for you, but we give you the tools and guidance to do it yourself. That’s why you need to have a business to start or already have a business established and ready to grow.
  • People that want a flashy, over-designed website. You can build a functional, beautiful website through this class, but not the next Amazon.com or edgy creative agency website. We're helping you build websites that generate results.
  • People that can’t commit. We want people to that take this class to get results. If you follow through with everything we help you do, you will get them.
  • People that want to learn social media marketing or paid advertising. We’ll reference these things and tell you about how it can (and should) fit in with your overall website marketing strategy. But, before you invest in those, you need to make sure you actually have a plan and strategy to create something your audience will love. This class WILL do that.

Pricing

The Avalanche SEO Class

  • Six 1-hour classes over 90-days
  • Homework (to make sure you get results)
  • Small class size of 10 or less
  • Access to all of our training materials
  • Access to private Facebook group
  • Email support during the duration of the class
  • A private one-on-one session with Lance
  • Recorded class sessions
Get Started

Frequently Asked Questions

It's not an on-demand course. It's a small class of real people, learning together and keeping each other accountable for doing the work to get the results.

Unlike other courses or classes that leave you asking "what's next?" you'll actually have accomplished something (if you do the work) and you'll know exactly what to do to keep getting results.

No. But you'll have a solid foundation and a framework for continuous improvement (and a growing community of support that you can tap into).

We've taken thousands of hours of our time learning, failing, testing, and improving to boil it down into this 90-day, 6 session class.

Each session is broken down into three distinct categories:

  1. Learn - Tools, tactics, terminology.
  2. Observe - Watch Lance do real work.
  3. Do - Q & A to make sure you're prepared to go to do your work.

Base Camp is our preferred stack of WordPress tools for building your website.

It's mostly based on Beaver Builder, a premium drag-and-drop page and theme builder.

It includes several premium plugins worth over $1,094/year.

The "Building Your Website" section of the content teaches you how to use this set of tools.

You can get Base Camp when you host your website through our partner account.

Here's what we estimate:

  • 6 hours for the bi-weekly live class sessions.
  • At least 3-5 hours per week of independent work (you'll be given homework).

If you invest a total of 60-80 hours within the 90-day period, you'll be in a good position.

You'll need the following at a minimum:

  • An internet connection.
  • Access to the group.
  • A "get it done" attitude.

If you want to actually build a website:

  • You'll need web hosting
  • A content management system

(We can help with both of those)

Other software that we use within the course, which is optional, but will help you succeed, includes:

  • SEMRush
  • Slickplan
  • Google Drive
  • ClickUp

We want people who are committed because it reflects poorly on Avalanche Creative if you don't do the work that is required throughout the class.

We want each person that takes a class to be our next case study.

That's fine.

We won't spend a lot of time on the topic of building a website. However, it is important to understand that you'll need to be able to manage the content of your site to get good results from it. We'll make recommendations and provide tools to make it easier for you to get results from SEO and content marketing. 

 

Yes.

You can pay for the class in 4 installments:

  1. $1,000 deposit.
  2. $500 for the first 30 days.
  3. $500 for the next 30 days.
  4. $500 for the last 30 days.