KPIs for Digital Marketing

5 Essential Website KPIs for Digital Marketing Performance

By Taylor

Understanding and interpreting your KPIs for digital marketing is essential to creating an effective content strategy for your organization.

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Here’s Why SEO is About So Much More Than Organic Search

By Lance Beaudry

Here’s exactly why it’s so crucial to have a multi-channel approach to your marketing strategy.

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Christmas Lite Show

By Lance Beaudry

The Christmas Lite Show is Michigan’s largest Christmas light show. We built their Shopify-powered website and full-stack digital marketing strategy.

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What is a Customer Email Worth?

By Lance Beaudry

Did you know that email marketing returns, on average, $44 for every $1 spent? Yeah. That’s an amazing return. It’s because email is so cheap to send and it’s still the most effective form of digital marketing today. The problem is, it can be tricky to identify your customer and acquire their email address to begin nurturing them…

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