Home Services Marketing Agency
More Leads.
More Revenue.
No Guessing.
We take ownership of your website’s performance and build the trust signals that make you the clear choice where your customers search.
The Avalanche Effect: When Growth Becomes Unstoppable!
A Few of the Companies Who Trust the Process
Why Avalanche?
We turn your website into your best business developer.
Avalanche is a website performance marketing agency built to help service-based businesses get found by the right people.
Here's how we do it:
If you’ve been burned before or you’re shopping for someone who can actually explain how they'll get you more leads, you’ll like how we work.
How We Make the Magic Happen
Our proven approach combines strategic content creation with what we absolutely won't do.
What Happens When It Works
You won't exclusively rely on word of mouth to grow
Your sales team starts every day with warm leads
You finally know where your marketing dollars are going
The Avalanche Effect
ADAS Depot
ADAS Depot is a B2B company specializing in the distribution of Advanced Driver Assistance Systems (ADAS) calibration and alignment equipment to automotive shops and dealerships. We developed an SEO strategy and optimized their website to increase organic traffic, improve user experience, and position ADAS Depot as a trusted industry leader in ADAS equipment and education.
HR Collaborative
HR Collaborative needed an actionable content strategy to improve keyword rankings and better align their content with what users were searching for. We implemented a backlink campaign to enhance their domain authority and created a content plan focused on HR consulting services.
Priority Health
Priority Health is a nonprofit health benefits company focused on improving the health and lives of one million members across Michigan. Our team provided Priority Health with tailored keyword research, strategic content creation, and competitive analysis, resulting in significant visibility gains, thousands of daily visitors, and rankings for 60,000+ keywords.
Sparkle & Shine Cleaning Services
Sparkle & Shine Cleaning Services of West Michigan, LLC is a residential cleaning service in Grand Rapids, MI, offering regular and seasonal services. A new site was built with more service pages and content to help them improve their local visibility.
PreEmptive
PreEmptive provides application protection tools for Desktop, Mobile, Cloud, and IoT systems. Their main goal was to attract more leads, but needed help growing their brand awareness post-acquisition.
Who We Work Best With
We work best with home service brands that want consistent, qualified inbound leads and have the team to convert them.
We get your future customers to your site and your phone ringing.
Search everywhere. Serve one.
Our Process
Evidence-based strategies. Empathy-built execution. All to grow your business.
2019-01-01
Map the Buyer Journey
Pinpoint the exact moments and channels where your decision‑makers
search and spend time.
2019-01-01
Build a Content Library
Organize web page experiences so both humans and AI assistants surface
the right answer (YOU) instantly.
2019-01-01
Multiply Reach with AI-led Repurposing
Turn every core topic into channel‑native formats (ChatGPT‑ready FAQs, LinkedIn posts, etc.).
2019-01-01
Measure & Iterate
Unified reporting shows which platforms drive qualified traffic, leads, and
revenue so we can double‑down where it counts.
No shortcuts, just a custom search-first strategy built around getting you in front of your next customer + achieving your business goals. Oh, and it's backed by our battle-tested playbook.
Ready to see what's possible?
Get a no-cost, no-selling, performance audit with Lance and Keelie.
We'll identify the untapped potential of your online reputation.
Partners in Growth
The Team You Want On Your Side
When you work with Avalanche Creative, you’re not just buying SEO—you’re investing in our experience, our judgment, and our ability to guide you toward real growth.
Here’s what that means:
We take seriously the fact that you came to us because you want answers you can act on. So you won’t get stuck in meetings (well, maybe a few). You’ll get a team that finds opportunities and acts fast without forgetting we work for real people, not algorithms, marketing execs, or faceless corporations.
In short, when you hire Avalanche, we become your team.
A Match Made in Grand Rapids
We’re based in Grand Rapids, Michigan, and proud of it. But we don’t focus solely on our own backyard. We work with home service companies all over the U.S.—literally from coast to coast.
No matter where you are, our research-backed strategies can bring you more qualified leads from search. We know because we’ve done it before. So let’s build you a lead engine that runs while you work.
Frequently Asked Questions
It depends on your starting point, but most clients begin to see early traction within three to six months. SEO is a long game, but one with compounding results.
We don’t sell keyword lists or offer one-size-fits-all packages. We build each strategy from the ground up based on your goals, your audience, and your market, then revisit your strategy every 90 days to make sure it’s still operating at peak. If you’re looking for a cookie-cutter approach, you’re in the wrong place.
Yes. You’ll get clear, jargon-free reporting every month that’s focused on what matters: traffic, leads, and ROI. Because who cares if you got ten thousand new website visitors if none of them booked your services? (Hint: not us.)
Nope! We are a search-first agency, which means we’re not typically a good fit for companies that don’t care about organic visibility in search engines and AI. While we don’t offer PPC or social media marketing, we do offer content marketing, WordPress web design and development, and hosting.
Yes. We’re not a digital marketing agency—we’re an inbound lead generation agency that uses SEO to get your business found.
Our SEO engagements are built around your goals and starting point. Most clients invest $2,500–$5,000/month. We’ll walk you through your options and only recommend what we believe will bring a return.
Absolutely. While we're proudly based in Grand Rapids, our clients (and our team!) are located all over the U.S.