Posts Tagged ‘seo analogy’
Blind Spots with No Volume Keywords
Think about all of the searches that have yet to be searched. You need to assume your business has a blind spot, and how to address it.
Read MoreAwareness Test and Inattention Blindness
Stop making assumptions about your audience. Avoid ‘moonwalking bear’ situations by repeatedly doing the three actions discussed in this article.
Read MoreLow Search Volume Keywords Have Value
Shift your focus away from short-tail keywords. Why? Because you are missing out on the value long-tail keywords can bring to your SEO strategy.
Read MoreValidating Your Expertise
Learn how you can enhance relevance, coverage, and credibility for a visible and trusted authority. I will go through the key factors search engines look for to validate expertise.
Read MoreThe Short-Tail Mirage
Follow along as I teach you about the complexities of targeting high-volume keywords, and how to assess intentions and tackle ambiguity for successful rankings.
Read MoreWrite Drunk. Edit Sober.
At Avalanche we live by ‘publish over perfection’. Similar to Ernest Hemingway’s ‘write drunk, edit sober’ strategy. I will teach you about how to gain search engine visibility with consistent content.
Read MoreBe Honest With Yourself About Keywords
Assess your keyword worthiness objectively. Learn how to search your site on Google. Analyze and optimize your content for search engines.
Read MoreMona Lisa
Why is the Mona Lisa so famous that people line up to view it? Well, it has an interesting story. Here’s a lesson in branding that we can learn from it.
Read MorePublish Over Perfection
Take more shots with your website content this year. Publish new content, even if it’s not perfect. You never know when you might make the shot!
Read MoreThe Next Play
As marketers, we know that things don’t always go according to plan. That doesn’t mean that you shouldn’t have a plan at all though!
Read MoreKnowledge vs Wisdom in SEO
Here’s the hard truth: no automated software can do SEO for your website. The beauty of the craft is applied knowledge and experience!
Read MoreGain New Online Real Estate & Turn it into Revenue
You wouldn’t buy a home without a real estate agent. Don’t invest in SEO without a search engine real estate agent, either!
Read More“Doing SEO”
Would you call yourself an electrician when you change a lightbulb? Probably not. So why would you call adding meta data to your page “doing SEO”?
Read MoreSEO vs PPC: Taste the Difference
We love a good SEO analogy! Here are some food-related analogies to help explain the difference between SEO and PPC!
Read MoreGood Content Makes Your Competition Irrelevant
Here’s how optimizing your content to be a valuable resource for readers can eliminate your competition in the minds of your audience.
Read MoreThe Burger King Strategy
Here’s how you can use Burger King’s real estate and market research strategy for SEO. And no, it doesn’t involve Whoppers.
Read MoreContent & Content Experience = Corona at the beach
What’s the difference between a Corona in your basement and a Corona on the beach? It’s all about the experience! Read more to learn how this applies to content.
Read MoreHealthline.com’s Insane SEO + Content Strategy by the Numbers
Only 1 out of every 10 pages on the internet rank on the first page of Google. Learn about what it takes to get there with this example!
Read MoreAnd the Emmy goes to…
This week, Deanna talks about keyword grouping and how the Emmys are similar to Search Engine Optimization best practices.
Read MoreGo for the Gusto and Build a Brand Moat
Here we will share a three-step process for getting started on building an encyclopedia of information for your ideal customer.
Read MoreBank Accounts for Babies
Here’s how launching your website with even just a little bit of helpful content can get you on track to developing a very valuable, high-ranking site.
Read MoreWhisKeyword Sour + 17 other SEO Cocktails for You
Here’s how a casual Friday conversation at work turned into our summer series: SEO Cocktails. Searched, not stirred.
Read MoreShow Me The Money!
What’s the secret to making money with SEO? In this post we share our not-so-secret secret: a consistent feedback loop inspired by a Brian McKnight song.
Read MoreNerd Alert: Super Bowl SEO
If you want to make it to your industry’s SEO Super Bowl, you have to have the discipline of Tom Brady. Start investing time into it now!
Read MoreRelevancy, Trust, & Wasps
How do you build a website that empathizes with the searcher? Focus on relevancy and trust. Learn more through my friend’s recent interaction with wasps.
Read MoreFishing for Business [VIDEO]
In this post’s video, we’ll teach you how to use Google’s search results pages to attract and hook some really big fish for your website!
Read MoreThe Best SEO/PPC Analogy + An SEO Quick Start Guide
SEO is like a garden. It can replace having to go to the grocery store when you’re hungry, but it takes time to get there. Plant your garden now to set yourself up for the future.
Read MoreWhy Low-Volume Keywords are Crucial to Your SEO Strategy
SEO takes time, but going after the low volume, low-hanging fruit is what builds momentum in your strategy. Learn more here.
Read MoreContent Strategy vs Content Marketing: A Pie Analogy
Learn the difference between content strategy and content marketing in this delicious example about pie pans and pie.
Read MoreMay The Force Be With Your SEO
On May 4th, 2020 Google started rolling out an update. There is a light side and a dark side of SEO. (This article comes from the Avalanche weekly email.)
Read MoreThe Anatomy of Page that Ranks
What makes a page rank? Learn from this anatomy analogy what it takes to rank number 1. (This article comes from the Avalanche weekly email.)
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