Posts Tagged ‘Digital Marketing’
How Social Media Can Build Backlinks
Building backlinks is a key step in any SEO process, but it doesn’t have to be hard to do. Start growing your backlinks with social media.
Read MoreWhy and How to Focus on Fewer Marketing Channels
When it comes to marketing, organizations tend to go wide, jumping from channel to channel. Here’s why (and how) to go deep instead.
Read MoreHow to Put Your Marketing Focus on Results
Get more meaningful results from your marketing by answering three simple questions: Where could you go? Where are you now? Where should you focus?
Read MorePumpkin Spice Breakdown
What do you get when you search “pumpkin spice latte” in Google? Understanding the SERP can help you in your content marketing efforts!
Read MoreCotton Eye Joe Analytics: Where do they come from? Where do they go?
Do you know how users interact with your website? Use our dashboard to know where website visitors come from and where they go!
Read MoreGoogle’s Newest Feature & What You Should Do About it
Google recently launched a new feature on the search results page. In this post, Lance talks about how you can use this feature to improve your clickthrough rates.
Read MoreCall Out The Objection & Get More Conversions
Here are some actionable tips to fix the calls to action that live on your site and help you get more conversions.
Read MoreHow to Find, Earn, and Make the Most of Your SEO Internship
Ready to start searching and applying to SEO internships? Learn how to land an interview, make the most of your internship, and more.
Read MoreHow to Get More Valuable Traffic Using Your Current Website Data
Learn how to use Google Data Studio to identify your best performing pages and better optimize them for more valuable traffic.
Read MoreWhy Your Next Marketing Internship Should Be in SEO
When it comes to marketing internships, the possibilities are endless. However, one option stands above the rest: search engine optimization.
Read MoreIt’s 2021. Do I Need a New Website?
Are websites still necessary in this day and age? In this post, we take a look at how important it is to maintain a well-designed and relevant website.
Read MoreHow SEO Content Ties into Your Digital Marketing Funnel
Not all content that you create using SEO tactics will effectively target your entire target audience. Learn which types of content work best in each stage of the customer journey.
Read MoreShow Me The Money!
What’s the secret to making money with SEO? In this post we share our not-so-secret secret: a consistent feedback loop inspired by a Brian McKnight song.
Read MoreUTM Codes 101: Tracking Digital Campaign Success
Learn how to track campaign success in Google Analytics using UTM codes. These generated URLs allow you to pinpoint referral traffic from the rest of the web!
Read MoreAirBnB SEO – A HUGE Lesson in Compound Marketing
Today we’re looking at AirBnB and a huge lesson in compound marketing, which is very similar to compound interest.
Read MoreFooter Links for the Win!
Make sure to avoid orphan pages by adding links to your pages to the footer of your website! Here’s why this is such an important move.
Read MoreThe Ultimate Guide to Setting Up and Using Free Google Tools for SEO
Whether you’re working with an SEO professional or doing it yourself, here is the ultimate guide to setting up the free tools you’ll need in Google’s Marketing Platform.
Read MoreMeasuring Your Marketing All the Way Through to Revenue
Can you visualize the return on investment of your digital marketing efforts in one view? Read on to see how we do it.
Read MoreHow to Create Tailored Offers that Convert Visitors to Sales
In this video, you’ll learn how to convert blog post visitors into sales by building an offer relevant to the page’s content.
Read MoreThe Best Marketing Agencies in Grand Rapids
A list of the best marketing agencies in Grand Rapids, MI broken up by categories like branding, SEO, digital, and more.
Read MoreHow to Choose an SEO Consultant
Choosing an SEO consultant is not easy. Here we walk you through how to vet out the right SEO consultant for your business & industry.
Read MoreDigital Marketing: Is SEO Still Worth Your Attention? [Infographic]
Is SEO worth it? Take a look at these 7 trends in digital marketing, backed by data, to find out.
Read MoreWhat is a Facebook Lookalike Audience?
Facebook’s Lookalike Audience allows you to create a custom audience of people on Facebook’s Ad Network that Facebook identifies as having common qualities of people that “look like” another source audience.
Read MoreWhat is a Customer Email Worth?
Did you know that email marketing returns, on average, $44 for every $1 spent? Yeah. That’s an amazing return. It’s because email is so cheap to send and it’s still the most effective form of digital marketing today. The problem is, it can be tricky to identify your customer and acquire their email address to begin nurturing them…
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