SaaS SEO Case Study

PreEmptive

We helped an app-protection company rebuild brand awareness after an acquisition. Now they pull 20,000+ organic users a month and 1,267 trial sign-ups this year.

PreEmptive
+36%
Increase in organic users year over year (March '24)

Measured against the prior year in GA4, 2024. Organic search only.

+15%
Increase in organic leads year over year (Sept. '24)
+11%
Increase in organic conversions year over year (March '24)
23,794
New users in May 2024 alone
A shield with data streams coming from it.
The Client

A software company rebuilding its name after an acquisition

PreEmptive provides application protection tools for desktop, mobile, cloud, and IoT systems. Developers use them to harden code against reverse engineering and tampering.

Their main goal was more leads. But after an acquisition, brand awareness had to be rebuilt first, internationally as well as in the U.S., while moving upmarket from small businesses to enterprise buyers and introducing new products.

✓ We delivered.

What they do Application protection software
Where they work United States & International
Primary goals Leads, trial sign-ups, brand awareness
Channels measured here Organic only
What we handle for them
Content Creation & Optimization Keyword Research Technical SEO UI/UX Analysis Competitive Analysis Reporting & Strategy
Problem & Fix

Great product, quiet brand

An acquisition had reset their brand awareness. New products needed an audience, enterprise buyers needed convincing, and none of it was showing up in search.

Before — the problem

  • ✕Post-acquisition awareness gap. The brand needed to be rebuilt in search, at home and internationally.
  • ✕Leads and trials lagging. The main goal was more leads and trial sign-ups, and the site was not producing enough.
  • ✕Wrong audience. Known to small businesses, but the growth plan was large enterprises.
  • ✕New products, no visibility. Users had no way to discover the new products and services.

After — the fix

  • ✓Content every month. Multiple pieces written monthly around what developers and buyers search.
  • ✓Site optimized. Technical SEO, internal 404 corrections, and on-page cleanup. Now ranking for 1,500 keywords.
  • ✓Conversion path tuned. CRO campaigns and UX/UI analysis pointed at trial sign-ups. 1,267 this year.
  • ✓Awareness rebuilt. Brand awareness up substantially in the U.S. and improved globally versus last year.
Our Strategy

Research, publish, fix, convert

A content-heavy approach, with the technical and conversion work to make it pay off.

Step 1

Research the searches

Keyword research across desktop, mobile, cloud and IoT protection, aimed at both developers and enterprise buyers.

Keyword researchEnterprise targeting
Step 2

Publish every month

Multiple content pieces written each month, optimized for search and for the people evaluating app protection.

Content creationContent optimization
Step 3

Fix the foundation

Technical SEO and internal 404 corrections so the new content could be crawled, indexed and ranked.

Technical SEO404 corrections
Step 4

Turn traffic into trials

CRO campaigns and UX/UI analysis on the path to sign-up, with reporting and strategy consultation to keep it moving.

CRO campaignsUX/UI analysisReporting & strategy
Traffic Growth

20,000+ organic users a month

Organic users were up 36% year over year by March 2024, and May brought 23,794 new users on its own. Consistent publishing compounds.

1,500+
Keywords PreEmptive now ranks for

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Frequently Asked Questions

What this took, in plain terms

What was PreEmptive trying to accomplish?

Leads, and the brand awareness to earn them.

After an acquisition they needed to rebuild visibility at home and internationally, grow trial sign-ups, introduce new products, and move upmarket from small businesses to enterprises.

What did you actually do?

A content-heavy approach, backed by the technical work:

  • •Multiple new content pieces every month, built on keyword research
  • •Technical SEO and internal 404 corrections
  • •CRO campaigns, UX/UI analysis, and ongoing reporting and strategy consultation
What were the results?

36% more organic users, year over year.

Plus 15% more organic leads, 11% more organic conversions, 23,794 new users in May 2024, rankings for 1,500 keywords, and 1,267 trial sign-ups this year. All organic, all measured in GA4.

Does this work for other software companies?

The approach does. The numbers vary.

Your market and starting point change the math. What transfers: research what your buyers search, publish useful content consistently, fix the technical issues that waste crawl budget, and optimize the path to a trial.

Want numbers like these for your company?

Start with a free audit. We'll show you what's leaking leads and what it would take to fix it.

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What the Audit Looks Like
  1. 1
    A 30-minute call
    We look at your site together. No pitch deck.
  2. 2
    Your opportunity map
    The searches you should own in your service area, and who owns them now.
  3. 3
    A plan with numbers in it
    What we would do first, what it costs, and what to expect by busy season.

Not ready for a call? Our pricing is public, so read it first.

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Typical investment
$2,500–$5,000 per month
How scope is set
Built around your goals, not a package tier
How often we revisit
Every 90 days, with reporting you can read
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