🏔️ Make Google Fall (Back) in Love with Your Site

🏃 Activity

Your content doesn’t just need a rewrite—it needs a glow-up.

• Add better keywords. What are people searching for now that they weren’t in 2021? Answer those questions.
• Drop in your own fresh stats or research. Show readers (and search engines and LLMs) you’re paying attention and backing your claims.
• Break it up. Subheadings, short paragraphs, bullet points. Don’t make people work to find what they need. Keep content to the point and easily scanable.
• Use visuals. Infographics, charts, a quick video—bonus points if it makes someone pause their scroll.
• Fix your links. Internal links, especially. They pass authority and help people find more of your content.

Once it’s live, promote the heck out of it.

Put it in your emails. Add it to your social posts. Put it in a module on your homepage. Anything to show that it’s fresh.

📝 Output

Search engines love seeing updated content. So do LLMs. So do your readers.

Spraying and praying rarely works. Instead of publishing from scratch and crossing your fingers, this doubles down on what’s already bringing value.

📈 Outcome

You’ll start to attract more traffic again. You’re updating relevant content that already exists, after all.

It’s a recipe for stronger content that’s smarter and brings in more conversions.