🏔️ Make Your Content Less Boring with AI

Hi friend,

Lance here. Today, I’m sharing a quick framework: Activity → Output → Outcome for rescuing boring, “just-okay” content and turning it into something your readers actually want to read.

🚨 The Pain

A new web page publishes, your team celebrates…

…but engagement flat-lines because the tone feels robotic and the voice isn’t you.

Content fails as soon as it stops sounding like the brand (or the human behind it).

🏃 Activity

1. Give ChatGPT your draft. Paste the exact page, email, or post that’s falling flat.
2. Describe the problem. Tell the model, “This isn’t hitting the conversational, confident-but-fun vibe we need. It reads like a textbook—help!”
3. Ask the magic question:
   

   “If you were writing this page from scratch—but keeping the same outline and headers—what would you do differently?”

That single prompt forces AI to rethink structure, word choice, and flow without blowing up your SEO evidenced structure.

📝 Output

In seconds you’ll get:

• A punch list of recommendations (tone tweaks, hook ideas, storytelling angles).
• Often an improved draft you can paste back into your doc for a side-by-side comparison.
• Extra nuggets like headline variations or CTA rewrites.

Pro tip: Results get 🔥 when the AI already “knows” your history and voice so create a project folder and keep all chats to that folder.

📈 Outcome

• Higher engagement: Longer time on page, lower bounce.
• Brand consistency: Every paragraph sounds unmistakably you.
• Faster production: Your writers spend minutes polishing, not hours starting over.

I’ve watched underperforming service pages jump from meh to bringing in 2× more leads within a month. All from a single round of AI revisions. 💥

Want a Human to Just Do this For You?

Contact us and send me a link (or the draft itself). We’ll record a quick Loom walking through exactly how I’d steer the rewrite. No strings attached.