🌱 What does SEO success look like to you?

Hi there,

Most landscapers believe SEO is solely about appearing on Google.

Yes, rankings matter, but it’s also way more than that.

When you focus only on what the search result looks like, your view gets stuck on visibility. You miss the bigger picture and the long-term opportunities hiding beyond the click.

When visibility is the only goal, the journey looks like this:
You rank ➡️ They click ➡️ They call ➡️ End of story.

When you look at the full picture, you see what SEO also supports:
Referrals. Reputation. Long-term trust.

People remember your business.
They share your name.
You get calls weeks or even months later because your site made an impact.

The point isn’t just to get traffic.

It’s to create a brand that brings people back.

Want free advice from me on how to turn search engine results into revenue?

Apply for a free strategy audit.

Landscaper Marketing Example

Belding Lawn Care’s Google Business Profile (GBP) stands out because it’s complete. It features high-quality photos, strong reviews, service keywords, and contact info.

Why Photos are Important

• Adding photos taken from mobile phones to GBP gives Google a lot of valuable insights that can act as signals that increase their visibility in the map pack.
• When we take photos on our devices, there is metadata like location. When those photos are uploaded and the data is not stripped from them, it adds additional context.

Website Teardown

Watch me tear down GreenHorizon’s website.

In this video, I look at GreenHorizons, a landscaping company in Burnsville, Minnesota. Despite its outdated design, this site surprisingly holds its own in terms of SEO performance.

Action Items

• Make your website mobile-friendly and modern. Even if your SEO is solid, an outdated or non-responsive site can hurt trust and traffic.
• Add helpful content to every service page. Include clear info, common questions, and real photos so visitors feel confident reaching out.
• Use testimonials on individual service pages. Place reviews near calls to action to build trust and encourage contact.