🌱 Succeed When Your Content Generates Leads

Hi there,

If you want your lawn and landscape business to show up on Google, you need great content.

Every piece of content you create should serve a purpose, but not all of it will immediately bring in leads. Here’s how strong content builds your online presence step by step:

• Reads – Does your content help someone? If a potential customer visits your site, will they find useful, well-written information?
• Feeds – Does your content bring traffic to your website? Google ranks pages based on relevance and usefulness, so well-structured, keyword-rich content can attract more visitors.
• Leads – Does your content turn visitors into leads? A great blog post, service page, or FAQ section should guide potential customers to take action—whether that’s calling for an estimate or filling out a contact form.
• Succeeds – Does your content generate revenue? Not every piece of content will directly lead to a sale, but the right mix of informative and conversion-focused content will help grow your business over time.

The key is creating helpful, relevant content that answers your customers’ questions and makes it easy for them to find and trust you.

Landscaper Marketing Example

Yardzen, an online landscape design company, regularly publishes content to their blog.

Why I Love It

• Featured content. At the very top of their blog, they highlight three featured articles. These are likely their newest or most popular posts.
• Depth of Content. With 34 pages of blog articles, they’ve created a deep library of valuable content.
• Clean & Organized Layout. Each article includes an image, a clear title, and a category. This makes it easy for users to find relevant topics.

Website Teardown

Watch me teardown Hunter Green’s website.

In this video, Lance discusses the key issues causing their website to be nearly invisible on Google. While they have an impressive portfolio, they lack the kind of content that turns traffic into leads.

Upcoming FREE Webinar

On Tuesday, March 18, from 12:00–1:00 PM (EST), we’re hosting another webinar: Let Google Help You Grow.

Watch this short video from speaker, Lance Beaudry, where he shares what you can expect to learn during the webinar!