Lance doesn’t have time for the spacesinhissentences. He is always curious and competitive (mostly with himself and on behalf of his clients). He loves to investigate a website to identify opportunities for more traffic and conversions. Spend a little time with him and he’ll get you excited about what opportunities your business has to show up in Google results and generate leads.

Lance has been entrepreneurial since high school and for all of his endeavors, he built websites. After a few short-lived successes and failures, he decided he might as well sell websites. That got him into monetizing them with SEO. He has been building websites for 15+ years and focused on SEO since 2018.

Lance and Rayanne (Co-owner of Avalanche) live and work in Grand Rapids, MI with their two young children.