Results Driven SEO And Content Strategy Agency in Grand Rapids, Michigan

Avalanche Creative was born and raised in West Michigan. We love helping companies in the Grand Rapids area grow their business through their website. Learn more about our SEO process for Grand Rapids businesses below!

Our SEO Process

What makes our services unique is that we work from a results-driven strategy. Our process is broken down into two parts: a Strategy Plan and Ongoing Content Management. Click here for an even more detailed guide to our SEO Process.

Strategy Plan: SEO Research & Content Strategy

Our strategy plan incorporates extensive keyword research, a competitive analysis, and a website audit to build an action plan. The goal of this strategy is to attract more relevant traffic to your website, convert that traffic into leads, and ultimately, build your brand’s authority in your industry.

We start by learning more about your business, your goals, your specialties, and your customers. From there, we will identify content gaps and opportunities to help your potential customers solve their problems.

If you’re specifically looking to target users in the Grand Rapids area, we will provide you with a local SEO strategy that prioritizes creating content that fulfills local search intent.

The result is a fully executable SEO & Content Strategy that lays out exactly where to go to build authority and drive company revenue.

Strategy Plan Process

• Keyword Research: We spend time learning about your business and performing extensive keyword research based on your service offerings.

• Competitive Analysis: We also look at your competitors’ websites to see what keywords they are using and ranking for.

• Sitemap Planning: Using our research, we organize and build a new sitemap for your website that prioritizes user-friendliness and clarity.

• Content Planning: We’ll spend some time putting together a plan for updating and publishing new and revised content to your website.

• On-Site SEO Audits: We’ll review your website and optimize as many technical factors as possible to make it more SEO-friendly.

Monthly Retainer: SEO & Content Management

Once we’ve planned the work, it’s time to work the plan. Each month, we will deliver written content pieces that, according to our initial research, will help you rank higher in Google and attract more leads.

What’s so great about the content we provide is that it can help you develop a stronger multi-channel marketing strategy that exceeds the boundaries of just SEO. Although Avalanche Creative doesn’t offer services like Social Media Management and Pay-Per-Click, our content can be used in these channels in order to get the most out of it. If you’re looking for someone that specializes in these services, we can refer you to one of our talented partner agencies.

As a results-driven company, our work is never done. We monitor SEO’s influence on your traffic, leads, and revenue, and make adjustments along the way. Each month, you’ll receive a video report and access to an interactive dashboard to see exactly how each piece of content influences your bottom line.

Monthly Retainer Deliverables

• Content Creation: We’ll spend time creating content templates based on our keyword research and will write a set number of pieces per month.

• Content Promotion: We’ll promote your new content on your Google My Business page using tracked links.

• Monthly Reporting: Not only will you always have access to an interactive analytics dashboard, we’ll deliver a custom video report at the end of each month to talk about wins and improvements.

• Strategy Adjustments: Using this report, we’ll make adjustments to our content strategy to continually improve.

Grand Rapids is Our Home

Our office is located in the heart of East Hills. Famous for its diversity, history, and mix of small businesses, it’s no wonder why East Hills is known as Grand Rapids’ “Center of the Universe”.

Come Visit Us!

We’d love to meet for coffee, lunch, or just hanging out at the office to talk about SEO. Reach out to us today.