You’ve been here before. You just built a new website and you’re proud of your work or the person or team you hired to build it.
- Your copy is killer.
- Your images are beautiful.
- Your contact forms work properly.
You are open for business and ready to sell something!
Days, weeks, and months go by and your new website, which you may have invested thousands of dollars in, gets you no leads and no sales.
What went wrong? What can be done about this? How do you get people to contact you from your website?
This article is going to help you start to put your website to work, getting more leads and more sales.
You are asking the wrong questions.
If you want to get more leads generated from your website, you’ve got to stop asking questions like, “how do I get more leads from my website?”
Sounds a little silly, right?
I’d forgive you if you wanted to stop reading this and move on, but stay with me, I promise you’ll walk away with a better grasp on how you can answer that question.
Start asking the right questions.
If you want to start generating leads from your website, stop asking yourself or your web designer or digital marketing company what they can do to help you convert more visitors.
You, the business, with something ultimately to sell, needs to think about what your customer wants. Put yourself in their shoes and ask the questions they are asking.
Before you can expect to get someone to convert and give you their contact info and say, “yes, please sell your widget to me” you’ve got to provide a return on their investment before they’ve made any monetary investment.
Give away investment-free returns.
What do I mean by investment-free returns? I mean give your customer something so valuable that they feel like they owe you something. Give them something so helpful that they see you as the authority and problem solver of your industry.
Your time is important, right? Well, your website visitors value their time, too.
They don’t want to waste their time on your website. They are there for a reason and if they can’t be convinced that there is enough of a reason to stay, they won’t.
Think of your website visitors time as an investment. If they are giving you some of their time, give them something even more valuable than that time.
Going deeper with a real example
Here at Avalanche Creative, we’ve developed our own process for investment free returns. In fact, if you are reading this article, you’re probably engaged and heading down our funnel.
Got ya! But, we are hoping that you truly receive some investment free returns on your time.
What we do is help our clients put their website to work by creating and fixing funnels and utilizing marketing technology to create custom strategies for growth.
This, of course, costs money. It’s rarely cheap, actually. But, that’s because our goal is to make a return on your investment. We know that the money you put in with us needs to have an ROI you are blown away by, otherwise you won’t keep us around for the long-term, which is what we want.
So, what we do at the top of the funnel is write articles like this that help you understand what we do. In fact, a lot of the time, it feels like we are giving away our secrets for our clients to do themselves.
But, that’s not the case. That’s not how this works. Here’s a few reasons why:
- If our potential clients want a do-it-yourself solution, we probably aren’t meant to work together. But, we can help you get started and know that if you try it yourself and aren’t happy with the results, you’ll probably come back to us for help.
- If we don’t write about this stuff, how do you (the potential client) ever know we know what we’re doing?
Now, think about your business. I’m assuming with a lot of confidence that reasons #1 and #2 are the same for your industry.
That’s why we work to create immense value for free. We want the 10-15 minutes you take to read this article (your time investment) to return a wealth of knowledge to you that is worth more than you value your 10-15 minutes monetarily.
If we can do that, you’ll be much more inclined to take us up on our offer for a FREE SEO Report! Yes, that’s a real offer and if you follow through with it, you’ll be heading down our funnel.
How can you offer something free?
We can offer something free because we know that that particular free offering does a couple of important things for us:
- It helps us qualify whether or not we can help you get more traffic and help turn your website into a lead generating machine.
- It gives you a free, easy-to-understand snapshot of what’s working and what’s not for your search engine optimization. It tells you whether or not your missing out on huge opportunities and compares you to your competitors in a way that makes sense.
Once we’ve offered the report and we believe we can help, we offer our help. At this point in time, we are making the exchange from converting a website visitor turned offer opt-in, into a new customer.
Let’s recap the funnel so you can see it the way we’ve explained it:
- Website visitor lands on this article or page on website
- Website visitor sees this page seems to answer their question or may be able to solve their problem/need.
- Website visitor reads article and has a better understanding of the topic of their need.
- Website visitor sees that you can help them further with some kind of free offer and they sign up.
If you can do this with your site, congratulations. You will begin to turn your unhelpful website into a lead converting machine.
Of course, it’s never quite that easy, but hopefully, you understand the journey of a website visitor in need and how you can convert more website visitors into customers.
It all begins by offering them something more valuable than their time and more valuable than their qualifying lead information.