Manufacturing
How TrapBag Became the Industry Leader in Disaster Prevention
TrapBag Barriers is a U.S.-based manufacturer of patented flood and erosion control barriers. TrapBag was originally created for hurricane response, but has since found new applications and markets for their products. With the expansion of their original product line, the company has become the go-to solution for disaster protection and damage prevention. Today, TrapBag’s barrier systems are used worldwide. Avalanche Creative started SEO work in April 2020, and has continued to help TrapBag grow and scale since.
250+
Conversions Since Website Launch (Aug 2024–May 2025)
"They are very knowledgeable about the work they do, and they want us to succeed as much as we do. The best thing we have done is invest with you guys!"
Nick Fasano
4.3K
Monthly Organic Search Traffic
Monthly Organic Search Traffic (May 2025)
1,514%
Key Events (Conversions)
YOY Increase in Closed Deals from Organic Search
61,000+
Organic Users
Organic Users Since Website Launch (Aug 2024–May 2025)
About the Client
TrapBag Barriers is a U.S.-based manufacturer of patented flood and erosion control barriers. TrapBag was originally created for hurricane response, but has since found new applications and markets for their products. With the expansion of their original product line, the company has become the go-to solution for disaster protection and damage prevention. Today, TrapBag’s barrier systems are used worldwide. Avalanche Creative started SEO work in April 2020, and has continued to help TrapBag grow and scale since.
The Solution
Our work started with determining the language their customers use to search for their solutions. This gave us the direction we needed to build a strategy to get TrapBag in front of more searchers. We created a website experience that highlights TrapBag’s various use cases and industry applications, allowing users to easily connect their problems with TrapBag’s solutions. This approach helped them rank for more than just “flood barrier”, but things like erosion control, shoreline protection, and flood mitigation as well.
Through their SEO success, TrapBag has expanded into new markets, regions, and even created new product offerings. In fact, they developed a new cofferdam product due to the demand their site has generated. This offering is now a major part of their business.
Between 2020 and 2025, their keyword rankings grew from just under 100 to over 3,000. As a result, more people are discovering TrapBag when they need them the most, whether they're facing flooding, storm surge, critical erosion, or other emergencies. This kind of visibility has positioned them above competitors and made them the go-to choice for businesses and communities seeking reliable disaster protection and prevention. More than 4,000 searchers visit their site each month, and that continues to drive awareness and demand when it matters most.