Why This Recipe Works
“Black hat SEO” refers to a set of practices that are used to increase a site or page’s rank in search engines through means that violate the search engines’ terms of service.
Ingredients
- One ethically-borderline marketer
- A website
- Some PBNs (private blog networks used in paid link-building schemes)
Steps
- Have a website.
- Find and exploit a “flaw” in the search engine system that allows you to rank with relative ease.
- Make a wish that you don’t get your website taken down with a manual action.