3-MINUTE WEEKLY NEWSLETTER
Get Actionable Marketing Plays Delivered Weekly
Each week follows a simple framework:
🏃 Activity: What to do this week to improve your website and visibility.
📝 Output: What you’ll create or have to show for it.
📈 Outcome: The result you’ll move closer to: more traffic, leads, or clarity.
It’s short, practical, and written by me (so some bad dad jokes).
Lance Beaudry
Hi, I'm the guy writing the email every week! Let's connect on LinkedIn.
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What Other Marketers Say About Our Weekly Email
I highly recommend subscribing to this email - it's always entertaining, valuable and one of the few external emails I read on a consistent basis. Expand your SEO knowledge and support a local GR business!
I always look forward to receiving the Avalanche emails. While I work in marketing, I am a bit of a generalist, so I look to the emails to provide a deeper context into things I hadn't really thought about. I like how the emails make a complex concept easy to understand through examples and humor. It makes learning about SEO actually fun!
I've found your blog posts and videos on data analysis to be extremely beneficial. I might be a bit biased as I tend to gravitate towards the data side of things anyway, but I think the more people are able to learn and utilize tools like Google Analytics and SEMRush to understand the story behind the numbers, the quicker we'll be able to grasp the value of SEO and the importance of doing it right. You have a crazy talent for explaining analytics in a way that's very approachable and easy to understand, keep that up!
I LOVE all your emails sooo much.
Why You'll Want In
🎯 Practical, Not Theoretical
Each email breaks down a real marketing challenge we’re facing or a client lesson we learned, with specific Activity → Output → Outcome takeaways you can apply that week.
🧠 Think Deeper
I connect marketing to life - running, leadership, football, parenting, and everything in between — so lessons stick and inspire consistency.
💡 Built for Busy Pros
It’s one short, clear email every Wednesday morning (HUMP DAY). Read it in 3 minutes, get something that makes you think and improve for a lifetime.
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Who Writes This Email?
Lance Beaudry, Co-Owner of Avalanche Creative
"I lead a team obsessed with one thing: helping businesses earn trust where people search.
The Avalanche Weekly Email started as my own habit of writing what we were learning — about SEO, strategy, and staying human in a fast-changing digital world.
Now, I share it because good marketing shouldn’t be a secret."
Lance's Bio
Lance doesn't have time for the spacesinhissentences. He's always going, curious, and extremely competitive (mostly with himself). He loves to investigate a website to identify opportunities for more traffic and conversions. Spend a little time with him and he'll give you a treasure chest full of website marketing ideas to help you get more results.
Example Emails
Read past emails here or view one below.
Why Subscribe?
Frequently Asked Questions
It's a part of our marketing strategy.
There's no shortage of great, free information available today, but it's what you do with that information that makes the difference.
The goal of our weekly email is to make it as easy as possible for you to understand and execute a results-driven website marketing strategy.
Some people on this email list may need our help doing the work at some point. That's great. We're always happy to chat.
But, if you don't ever need our help and are just happy to learn more to sharpen your own skills, that's great too.
Either way, it's important for our company to develop a reputation for adding value and having fun.
- We aren't hiding anything.
- We're trying to make it fun.
- We aren't using any unnecessary industry jargon (without first teaching you).
- We listen to our readers - if there's something you want more of, we'll give it to you!