🏔️ A Simple Process for Adding Schema to Your Site

Hi friend,

Lance here. Today I’m sharing a simple process for adding structured data (aka schema) that should enhance your visibility in both traditional search engines and AI models like ChatGPT.

🚨 The Problem

Your great content is live, yet:

• Google’s rich-results carousel never shows your brand.
• ChatGPT gives half-baked answers about your product because it can’t “see” key facts.

Without schema, sometimes robots are guessing and they rarely guess in your favor.

What is Schema?

Schema markup is a small piece of code you add to a page that tells search engines and AI exactly what each part of the page is. Examples: “this is a recipe,” “this is the cook time,” “this is the product price” – so they can show richer, more accurate results.

🏃 Activity

1. Feed this prompt to ChatGPT (GPT-4o or newer):You are a Schema Markup Engineer. 
   Using JSON-LD @context https://schema.org, generate the most useful structured data for the page below. Preserve existing URLs, prices, and headings and tell me why each property matters for both ranking snippets and AI accuracy. [PASTE PAGE URL or RAW HTML]
2. Add the Schema Markup to your web page.
3. Validate:
   Drop the JSON-LD into Google’s Rich Results Test or the new “validator-light” at validator.schema.org.
   

📝 Output

You’ll instantly get:

• A clean JSON-LD block ready to embed between <script type=”application/ld+json”></script>.
• A list of missing attributes (e.g., aggregateRating, author, offers) to level-up visibility.
• Explanations of why each property matters for both ranking snippets and AI answer accuracy.

Pro tip: Add hasMerchantReturnPolicy or estimatedDeliveryTime for e-commerce. Google loves it, and LLMs surface it in purchase advice.

📈 Outcome

• Richer SERP real estate: FAQ dropdowns, star ratings, product snippets.
• LLM-ready knowledge: ChatGPT and others pull structured claims straight from your markup, crediting you as the source.
• Measurable lifts: Clients see up to 30 % higher CTR and noticeably better brand mentions in AI answers within weeks. 💥

Want a Human to Just Do this For You?

Apply for a free audit. I’ll tell you if the juice is worth the squeeze on focusing on schema.