🌱Self-Service Makes It Easy for Customers to Choose You

Hi friend,

Today we are talking about the importance of convenience and offering self-service.

There is a perceived notion that customers will have a better experience if they just call the business instead of working through it themselves online.

However, many customers now prefer to gather information and solve problems on their own such as:

• Scheduling services
• Paying invoices
• Getting quotes
• Checking if they are in your service area

By offering easy-to-use self-service options, you can:

• Save time for both you and your customers.
  • Customers can get the answers they need without waiting on hold.
• Increase trust and convenience.
  • Features like step-by-step booking tools or FAQs show professionalism and make working with your company simple.
• Turn casual browsers into loyal clients.
  • A well-built self-service system keeps customers coming back by making their experience personalized and hassle-free.

Convenience is no longer optional. It’s expected.

Landscaper Marketing Example

Greenpal connects homeowners with local lawn care professionals.

Why I Love It

While this isn’t specifically a landscaping or lawn care business, there’s a lot you can learn from this approach. It’s all about making things easy and convenient for your customers.

• The snow removal questionnaire is a great way to make sure everyone gets exactly what they need. It’s simple and to the point, helping customers feel like their unique situation is understood.
• Clear and action-oriented CTAs like “See Prices” paired with the address field make the whole experience feel personalized, especially when tied to location-specific results.
• Displaying reviews and “As Seen In” publications adds credibility while also building trust.

Website Teardown

Watch me tear down Mulkern Landscaping & Nursery

In this video, Lance discusses the unique design elements, the importance of clear messaging, and the need for more detailed service information. We recommend enhancing visibility through SEO strategies and expanding content to attract the right audience.

Action Items

• Build individual pages for each service you offer (e.g., sprinkler installation) that explain the process, benefits, and FAQs. This helps attract customers searching for specific services and improves your SEO visibility.
• Include reviews, testimonials, and certifications on your site. If it fits your business model, consider adding pricing transparency to build trust and pre-qualify leads.