Healthcare
How We Took This Insurance Powerhouse to the Top of the SERPs
Priority Health is a nonprofit health benefits company focused on improving the health and lives of one million members across Michigan. Our team provided Priority Health with tailored keyword research, strategic content creation, and competitive analysis, resulting in significant visibility gains, thousands of daily visitors, and rankings for 60,000+ keywords.
7.26M
Total impressions in the last three months
Monthly Organic Search Traffic
74.87% organic search traffic increase compared to the same period last year
Key Events (Conversions)
144,966 total organic goal completions this year
144,966
Organic Users
Total organic goal completions this year
About the Client
Priority Health is a nonprofit health benefits company focused on improving the health and lives of one million members across Michigan.
The Solution
Our team provided them with the tools and knowledge necessary to increase their visibility. We researched and provided a comprehensive list of keywords that would make sense for them to be visible. With that list, our team was able to assist in writing some of Priority Health’s most visible content. Our competitive analysis identified their key competitors and their organic search strength against them. With this, it was found that existing pages needed to be updated to catch up to their competitors in this space. All of these changes have helped them gain thousands of visitors every day and rank for over 60,000 keywords.