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Meet Lance Beaudry

CEO & Founder

Lance doesn’t have time for the spacesinhissentences. He is always curious and competitive (mostly with himself and on behalf of his clients). He loves to investigate a website to identify opportunities for more traffic and conversions. Spend a little time with him and he’ll get you excited about what opportunities your business has to show up in Google results and generate leads.

Lance has a degree from GVSU in Social Studies and Psychology for Secondary Education but has never been a high school teacher. He has been entrepreneurial since high school and for all of his endeavors, he built websites. After a few shortlived successes and failures, he decided he might as well sell websites. That got him into monetizing them with SEO. He has been building websites for 15+ years and focused on SEO since 2018.

Lance and Rayanne (Co-owner of Avalanche) live and work in Grand Rapids, MI with their two young children.

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CEO & Founder
15+ Years of Experience
  • Known For
  • Investigating websites and saying, “here’s what I’d do to this site to grow my business.“
  • Coming up with 10 new ideas a week and mostly saving them for “someday.”
  • Telling bad dad jokes whenever possible.
  • What Lance's Been Up To
  • Working on Page Pulse to help connect on-page website changes to business outcomes
  • Spending as much time with my young kids as possible (and I can emotionally handle).
  • Elevating the client experience and results for Avalanche Creative in the new AI-led world.
  • Achievement Wall
  • Bragging on Lance

  • “Lance and the Avalanche team have been nothing short of amazing! We’ve been working with them for 3 years now.”

  • “I had the opportunity to attend Avalanche Creative’s AI Search: Decoded … I loved hearing from Lance Beaudry and Alex Lindley on where the future of search is headed.”

  • Life Outside the Laptop
  • Words of Wisdom