Lance doesn’t have time for the spacesinhissentences. He is always curious and competitive (mostly with himself and on behalf of his clients). He loves to investigate a website to identify opportunities for more traffic and conversions. Spend a little time with him and he’ll get you excited about what opportunities your business has to show up in Google results and generate leads.

Lance has a degree from GVSU in Social Studies and Psychology for Secondary Education but has never been a high school teacher. He has been entrepreneurial since high school and for all of his endeavors, he built websites. After a few shortlived successes and failures, he decided he might as well sell websites. That got him into monetizing them with SEO. He has been building websites for 15+ years and focused on SEO since 2018.

Lance and Rayanne (Co-owner of Avalanche) live and work in Grand Rapids, MI with their two young children.