Website & SEO Migration

Move Your Site, Keep Your Traffic

Migrating your website has high stakes. Without careful planning, you risk losing rankings, traffic, and leads. Prevent your SEO strategy from resetting with website migration services from Avalanche.

A Few Companies That Trust Our Team and Process

Our SEO Migration Services

Planning and Benchmarking

Before making any changes, we analyze your current SEO performance and map out high-value pages, traffic sources, backlinks, and ranking keywords to make sure nothing gets lost in the shuffle. We use tools like Google Analytics, Semrush, and Google Search Console to handle this stage of the process.

Technical SEO Audits

We conduct a full technical audit of your existing website and new platform to identify potential risks, such as crawlability issues, slow page seeds, or mobile usability concerns.

Keyword Research

If your new site structure or content changes, we make sure you’re targeting the right keywords. This way, you’ll preserve your rankings for existing terms and identify opportunities for improvement.

Sitemap Planning

We create a clear, optimized sitemap to understand the pages already on your site and how they relate to each other. We identify any pages that need to be removed and redirected and any pages that need to be added. This helps us make sure everything important remains accessible and is properly indexed.

Content and On-Page SEO Checks

If your site has content and pages that generate a large amount of organic traffic or leads, we work to carry over that success by keeping or improving successful content. At the same time, we analyze and optimize title tags, meta descriptions, headers, and internal linking to maintain search relevance across all pages.

Redirect Strategies

We start by determining what URLs to keep, redirect, or remove. For the ones we keep, we set up domain transfers to ensure the new domain doesn’t lose the value of the old one. We also set up 301 redirects so that individual URLs from the old domain are properly redirected to specific URLs on the new one.

Launch and Testing

Before going live, we perform detailed pre-launch checks to test site speed, functionality, and indexability so everything is in place on launch day.

Post-Migration Monitoring

SEO migration doesn’t stop at launch. We track rankings, traffic, and site health after migration and make adjustments as needed to preserve and improve your visibility.

How Website Migration for SEO Works

Move Your Site Without Losing Traffic

Whether you’re switching platforms, rebranding, or launching a redesigned website, major changes to your website can lead to lost rankings, broken links, and a sharp decline in organic traffic. A proper SEO migration strategy helps protect your search engine presence with a clean site structure, correct redirects, and accurate metadata.

Attract More Leads with a New, User-Friendly Site

An updated website shouldn’t be just about aesthetics. Any updates you make should improve user experience, site speed, and conversion rates. We’ll optimize your new site for peak performance without sacrificing your existing SEO value.

Talk to Our Team

Don’t migrate your site without a plan. We’ll handle the technical details so you can focus on growing your business.

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Benefits of Working with an SEO Migration Agency

Move Your Site Without Losing Traffic

Let’s say you want to migrate to a new CMS (content management system). The migration goes off without a hitch, but when you check Google Analytics, you realize you’ve lost 40% of your organic traffic due to missing redirects and broken internal links. Our structured strategy helps prevent these issues before they happen.

Future-Proof Your Website

A well-executed migration preserves your rankings, sure, but it’s also an opportunity to improve your site speed, mobile-friendliness, and overall SEO strategy to set your business up for long-term success.

For example, one of our clients saw a 45% increase in organic conversions within the first three months after launching their new website. What would an increase like that mean for the future of your business?

Is SEO Website Migration Right for Your Business?

You may need website migration and SEO services if you are:

  • Redesigning your website and don’t want to lose rankings.
  • Moving to a new CMS or domain and need it to go smoothly.
  • Merging websites and want to consolidate your SEO value.
  • Rebranding and need to maintain your search visibility.

If any of those apply, reach out to our team, and let’s get your website back up and running and generating leads.

What Our Customers Say About Us

Website & SEO Migration Case Studies

Boost Your Traffic Without Losing Your Progress

We’ve got the expertise to update your website and boost your SEO value at the same time. Contact the Avalanche team to get started.

Frequently Asked Questions

Every migration is different, so we work closely with your team to create a plan customized for you to make sure we bring everything of value from the old site to the new one.

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