Everything You Need to Market Your Done for You vs. Do it Yourself Marketing Business
Welcome!
This page houses many valuable resources for marketing your landscaping business, but we know it can be quite daunting at first glance.
We suggest that you start your journey with this video 👉
Landscapers
Done for You vs. Do it Yourself Marketing
There are a few options that landscapers can choose from to implement any of these marketing strategies. The options are for you to do it yourself, have it done for you, or a mix. When you choose the done-for-you option, you still have control over what you want without all of the labor, but with more costs. The do-it-yourself option is cost-effective and gives you more control, but it will likely take longer and may not give you the desired results.
Done for You
Here is a list of agencies that specialize in different areas of marketing for landscapers:
Pros
An agency will handle all of the research, develop the plan, create content, and publish it. You do not have to worry about doing all of that work. The agency is experienced, knows what has worked in the past for clients, and can recommend what should work for you. It will take less time to do the work than what it would take for a landscaper to do it themselves.
Cons
The biggest negative is the cost of this option. Cost can change based on the agency, what you want done, and how quickly you want it done. It may also take time to find the right agency for your landscape marketing needs.
Do It Yourself (DIY)
Here is a list of resources and examples to help you with these different marketing strategies:
Antonelli Landscaper: WordPress Web Design
Landscaping Keywords List
Niche Landscaping Keywords List
Landscaping Marketing Keywords List
Writing Style Guide Template
Mailchimp Content Style Guide
5 Successful PPC Advertising Campaign Examples
Pros
An agency will handle all of the research, develop the plan, create content, and publish it. You do not have to worry about doing all of that work. The agency is experienced, knows what has worked in the past for clients, and can recommend what should work for you. It will take less time to do the work than what it would take for a landscaper to do it themselves.
Cons
The biggest negative is the cost of this option. Cost can change based on the agency, what you want done, and how quickly you want it done. It may also take time to find the right agency for your landscape marketing needs.
