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What is black hat SEO? Stir up some Black Russians and let’s talk about the shady tactics used to get the results you want on SERPs.

What are white hat tactics? Grab a White Russian, and let’s play by the rules and talk about doing SEO the ethical way.

Fancy learning about what’s trending? Grab a cosmopolitan, and let’s talk about what’s hot in Google Trends.

What is robots.txt? Let’s get some knowledge on the search engine file that says yes or no to crawling your web pages.

What is schema? Grab a scotch and soda, and let’s get into the semantics about schema tags and their importance for SEO.

What is an SSL certificate? Let’s secure some espresso martinis and discuss encrypted connections to websites.

Website links are a peach. Let’s relax with some Bellinis and talk about the importance of links for search engines and websites.

What is a page session? Crack open a cold, hoppy brew, and let’s talk about page sessions so you don’t get people that bounce.