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Your business should revolve around your customer and what they want – not what you want to provide them. Let your customers change your marketing strategy. (This article comes from the Avalanche weekly email.)

This is an exercise that will help you understand how Google’s search engine algorithm works to make recommendations when they don’t understand your intentions. (This article comes from the Avalanche weekly email.)

Learn what the Google Analytics Reverse Goal Path is and why it’s so important for tracking success and making important marketing strategy adjustments. (This article comes from the Avalanche weekly email.)

For a boost in desired website actions for service-based businesses; invest in a great team page. Learn why that’s important and how to track success. (This article comes from the Avalanche weekly email.)

In order to rank higher for keywords with big topics, you’ve got to make sure your website covers your topic well. Learn why in this article. (This article comes from the Avalanche weekly email.)