MíLá
We satisfied MíLá's craving for more dumpling orders from organic search. 86% more traffic, and customer sign-ups more than tripled.
Measured in GA4 and Google Search Console. Organic search only.
A restaurant that became a nationwide frozen food brand
MíLá creates and delivers high-quality, authentic frozen Chinese food. It started as a brick-and-mortar restaurant; the dumplings got popular enough that they took the menu online, with grocery stores as the next step.
They wanted their products and content in front of people craving authentic Chinese food. And they wanted sales to hold steady through the year instead of spiking around the holidays and going quiet.
✓ We delivered.
Great dumplings that weren't found in search
The product sold itself in the restaurant. Online, nobody searching for authentic Chinese food was finding it organically, and the sales that did come arrived in seasonal bursts.
Before — the problem
- ✕Products hard to find. People craving authentic Chinese food were not finding MíLá in search.
- ✕Indexing gaps. Existing pages were not all properly indexed on Google.
- ✕ Seasonal sales. Purchases spiked around holidays instead of holding steady year-round.
After — the fix
- ✓16 SEO-driven content pieces. Educational pieces that position Kiuwan as a professional, knowledgeable brand.
- ✓Technical SEO cleanup. Metadata optimized, sitemap redirected, and every page properly indexed.
- ✓ Product category pages. Designed so shoppers can land straight from search onto the right products.
Index, structure, publish, measure
Get the products found first. Then build the content and pages that keep orders coming all year.
Get every page indexed
Technical SEO audits, a sitemap redirect, and metadata optimization so Google could find and understand every product page.
Design category pages
Product category pages built as landing pages, so a search for dumplings or noodles arrives on the right shelf.
Publish SEO-driven content
16 content pieces so far, written around what people crave and search for, backed by a backlink campaign.
Measure and smooth the curve
GA4 reporting and tracking to watch sign-ups and purchases month by month, and keep sales steady instead of seasonal.
Customer sign-ups more than tripled
Organic traffic grew 86% from 2023 to 2024. By early 2025, monthly customer sign-ups were up 217% versus 2023, and customers were making 27,354 purchases a month on average.
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What this took, in plain terms
What was MíLá trying to accomplish?
Take the restaurant favorite national.
They moved their most popular products online, with grocery stores as the next step. They needed people craving authentic Chinese food to find them in search, and sales that held steady all year instead of spiking seasonally.
What did you actually do?
Technical first, then content:
- •Technical SEO audits, metadata optimization, a sitemap redirect, and indexing cleanup
- •Product category page design and 16 SEO-driven content pieces
- •A backlink campaign plus GA4 reporting and trackingbrands
What were the results?
86% more organic traffic, 2023 to 2024.
Plus 2.72M impressions from January through March 2024, 217% more monthly customer sign-ups in 2025 versus 2023, and an average of 27,354 customer purchases a month from January through March 2025. All organic, all measured in GA4.
Does this work for other food and ecommerce brands?
The approach does. The numbers vary.
Your market and starting point change the math. What transfers: get product pages indexed and well described, build category pages people can land on from search, and publish content that meets the craving before the purchase.
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