Website Portfolio
Preferred Homes
Preferred Homes is a leading provider of modular and manufactured homes in West Michigan. With new and exciting homes being made available in their inventory, they needed an easy way to add new listings to their website. For this project, we incorporated custom post types to make adding new listings a snap for the Preferred Homes team and created an easy scheduling feature for prospective clients to tour their homes, giving them more time to focus on providing a 5-star customer experience. In the past three years, our team has added/edited more than 50 pages and generated 5000+ leads. Preferred Homes is now gaining more visibility than their manufacturer.
Related Case Study
Preferred Homes
219K total organic users in 2024.
1,641 total organic conversions in 2024
Preferred Homes is the perfect example of planning the work and working the plan. By executing our SEO strategy, Preferred Homes rapidly increased their search visibility, even surpassing one of their key manufacturers in organic leads. This led to their acquisition, which was announced in the summer of 2024. Preferred Homes worked with Avalanche for 4 years and more than 10x’d their leads.
More Website Projects
How We Helped Green Side Up Look Like a $10M Brand
Green Side Up (GSU) came to us with a clear goal: look like a $10 million landscaping company. Their site was riddled with malware and leftover tracking code from previous vendors. On top of that, the user experience was clunky and confusing, making it hard for visitors to take action. We cleaned up the code, streamlined user paths, and redesigned the homepage to reflect their team's bold, modern vision. Every update focused on building trust and making it easier for people to book, call, or get an instant estimate.
How Merging Two Sites Doubled Christian Brothers’ Leads
Christian Brothers came to us with two outdated websites, low visibility in search, and big plans for growth. We consolidated both of their domains into a single WordPress site with new content, simplified navigation, and clearer calls to action. It’s now easier for customers to request quotes and easier for search engines to crawl and rank their site. With a local SEO strategy focused on their top services and core service areas, the new site has already doubled conversions and continues to attract high-quality leads.
How NCLC’s Switch From Wix To WordPress Improved Results
North County Landscape Co.’s new website has become a powerful tool for attracting and converting local leads. The redesign improved professionalism, made it easier for customers to request quotes, and dramatically increased visibility in search results for their top service areas. With a cleaner structure, stronger content, and faster performance, the site now supports ongoing growth and delivers a better experience for both users and the team behind it.
How We Helped Mannes Stand Out in Local Searches
Mannes Body Shop is a local auto repair shop serving Grand Rapids with expert collision repair, auto painting, and detailing. Known for its skilled technicians and commitment to top-notch service, they wanted a new website that would match their professionalism and improve the customer experience. Our goal was to create a website that not only looks great but also helps bring in more customers.
How We Made Greenbrier’s Website More User-Friendly
The Greenbrier River Trail Association is a nonprofit dedicated to preserving and improving the 78-mile Greenbrier River Trail in West Virginia through maintenance, fundraising, and community engagement. They needed a complete website overhaul to better engage visitors, grow their donor base, and make giving to their cause easy. Their existing site was functional but lacked a modern design, strong calls to action, and content.
DK Security
DK Security is a leading security solutions provider offering a range of services including security personnel, surveillance, consulting, and more. Their new site has helped them surpass their competitors visually and in rankings on the Google Search Engine Results Pages (SERPs). This has helped them attract new business and job applicants. Users now experience seamless navigation across desktop and mobile devices thanks to the optimization and page speed of the site.
Nadler Modular
Nadler Modular specializes in modular construction solutions. Their new and improved site reflects their expertise with better service pages. With an SEO-optimized site, they've attracted more qualified leads, while Call-to-Actions consistently boost conversions.
Williams Kitchen & Bath
Williams Kitchen & Bath envisioned a website embodying a modern design. They wanted their site to be more attractive with professional photos seamlessly integrated into the site's navigation. Their main goal was to drive traffic to local showrooms and outlet stores. This was achieved through enhancements to functionality and strategic Call-to-Actions. Today, their website boasts a sleek design coupled with a polished and welcoming tone, reflecting their brand's voice.
RedWater Events
As one of West Michigan's biggest collections of event venues, RedWater Events had been dealing with a website that had been built on an inconsistent platform and was incredibly difficult for their team to update. They were also missing out on key features that helped their hardworking sales and marketing teams join efforts and move deals along their pipeline.
The website that we built for them on WordPress brought their elegant and modern brand to life with an updated catering menu feature, photo galleries to display floor plans and decor ideas, and easy ways for clients to book tours of their gorgeous locations.
Calvin Theological Seminary
As a growing organization with new programs and offerings, Calvin Theological Seminary needed a new website that better organized all of their content to improve user experience and help them continue to scale their website! Avalanche Creative started with a major overhaul of their program pages to improve organic visibility and also created other post types to allow the CTS team to add new content to their site quickly and with ease.