HVAC

Rebuilding an HVAC Website Around Search and Service Calls

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Faster Load Times

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Perry Heating & Cooling provides residential HVAC installation, repair, and maintenance services backed by a strong local reputation. They are known for dependable service and honest recommendations.

We built Perry Heating & Cooling a website that reflects the strength of their reputation and turns it into measurable growth. The new structure supports non-branded visibility, highlights what sets them apart, and gives homeowners a clear path to schedule service.

Challenge

Reviews were not positioned to build trust, there was no clear “Why Perry” story, service and local pages were not driving non-branded traffic, and the site structure did not clearly guide homeowners toward scheduling a service.

Strategy

We rebuilt the structure. The sitemap was overhauled and redirects were cleaned up, service and location pages were reorganized around search intent, calls to action were simplified, and lead forms were integrated with Service Titan.

Outcome

Perry now has a website that reflects their professionalism. Their reputation is visible throughout the site, service pathways are easier to navigate, and more importantly, the infrastructure we built is scalable.

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Key Features

Strategic design decisions that transformed their digital presence

Sitemap & Redirects

Protecting Authority While Building for Growth

We rebuilt the sitemap and implemented a comprehensive redirect strategy to clean up legacy URLs and improve crawlability. This preserved existing search equity while creating a cleaner, more scalable structure for long-term visibility.

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Location-Service Page Strategy

Targeting High-Intent Local Searches

Perry’s strong customer reviews are now integrated throughout key pages instead of being buried. This reinforces credibility early and often, helping homeowners feel confident before they ever pick up the phone.

Review Integration and Trust Positioning

Turning Reputation Into a Competitive Advantage

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Design Strategy

We designed a site that feels experienced and polished while still approachable for homeowners who need fast, reliable help.

Building the Brand Story

We brought the “Why Perry” narrative forward so visitors quickly understand who they are, how they operate, and why homeowners trust them.

Trust at Every Step

Customer reviews, credibility markers, and service messaging are positioned intentionally throughout the site so trust builds naturally as users navigate.

Clear Navigation

A simplified layout, clean hierarchy, and visible contact options reduce overwhelm and help homeowners move confidently toward scheduling a service or call.