🌱 The Importance of Storytelling

Hi friend,

Today we are talking about storytelling.

Storytelling helps customers form a connection with your brand and provides opportunities for you to show off your work.

When clients can easily imagine their journey through engaging with you, they’re more likely to choose you over a competitor.

As a landscaper, you may tell a story by:

1. Providing a series of before and after photos to show the impact of your work.
2. Highlighting real project challenges you’ve faced and how you’ve overcome them.
3. Openly sharing the details of your creative process, which can help website visitors see themselves entering your story.
4. Having an about page that’s authentic. Share your “why.” Why is it that you started the business.

My why is simple: it’s my wife, 2 year old son, and 8-month daughter (and the dog of course). Everything I do (including writing this email) is for them.

Landscaper Marketing Example

JML Landscapes home page highlights different projects with quick descriptions of the emotion and atmosphere they sought to create.

This page creates a more personalized experience for users. It is eye-catching and allows potential clients to quickly see the landscape styles that you offer. On the JML Landscapes page, you can quickly tell that they’re trying to appeal to family-oriented clients, busy bodies that want to relax, and those that love having guests over to entertain.

Why I Love It

• Having a portfolio on the homepage builds confidence and trust with clients by showing off the quality of past projects.
• “More” is a subtle call-to-action that encourages users to explore the site further.
• This page calls out common challenges residents face. Demonstrating that they understand their problems and how to solve them.

Website Teardown

Watch me tear down GreenHorizon’s website.

In this video, you’ll discover the importance of detailed, service-focused landing pages, how to leverage existing content effectively, and the advantages of modernizing your website design to improve user experience and boost lead generation.

Action Items

• Make sure your website is optimized for mobile devices. A responsive design is essential for enhancing user experience and improving search engine visibility, given that a significant number of users browse the web on their phones.
• Create dedicated landing pages for each service you offer. This helps target specific keywords and improve search visibility. It will make it easier for potential customers to find your business when searching for localized services.