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Taylor Owens

Our Content Lead

Taylor has a Bachelor’s Degree in English with a specialization in Creative Writing from Michigan State University. He has six years of experience writing in the fields of journalism and marketing. He pursued content writing because he likes to learn and write about new things.

What Does a Content Lead Do?

The Content Lead is responsible for leading the charge on all things content-related, including managing the content department as a whole. He represents the Content Department in internal and client meetings to ensure that their team’s voice is heard and acknowledged in strategic conversations.

The content we create at Avalanche Creative sets us apart from other agencies. This is due in part to the processes we’ve put in place to understand each client’s offerings, goals, and industry. Our Content Lead oversees this vital part of our process to ensure that the content we develop both represents your business well and gets great SEO results.

In the Strategy Planning phase, the Content Lead collaborates with the SEO Lead to create a content plan that will get results. Sometimes, this means we get creative and revert from normal processes to get those results even faster.

Fun Facts About Taylor Owens

I like driving through mountain ranges, especially in the Fall.

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