What Does a Content Specialist Do?
In the process of writing for your business, our Content Specialist will become highly familiar with your industry and positioning. This is very helpful in supporting the content strategy that we’ve put in place to get results.
Our Content Specialist is a true writer’s writer! The vast majority of their time is spent writing content according to your brand’s voice and tone, as well as ensuring we’re understanding all the nuances associated with your product or service.
Before writing, the Content Specialist will do some research on the keywords we want to rank for, and who is currently ranking for those keywords. This helps them understand how to build a solid piece of content that has a research-driven foundation.