What Does a Sales & Marketing Lead Do?
Our Sales & Marketing Lead is the one that guides you through the process when you start with Avalanche. She’s your go-to gal to help you understand what to expect before you sign on the dotted line. She’ll talk to you about our services and what our goals would be and ask a ton of questions about your marketing goals.
One step of the sales process is to understand the digital landscape of your industry at a high level. Our Sales & Marketing Lead will do a small audit of your website to make sure that we can actually help you get the results you’re looking for using SEO. If not, she will point you in the direction of someone who can.
Once we know that we can help you reach your goals, our Sales & Marketing Lead will scope out the project based on your needs. This ensures that the handoff to our service team is as smooth as can be!
Fun Facts About Keelie Owczarzak
I have a very well-fed gray tabby cat, named Gizmo.
Recent Success Stories
ADAS Depot
ADAS Depot is a B2B company specializing in the distribution of Advanced Driver Assistance Systems (ADAS) calibration and alignment equipment to automotive shops and dealerships. We developed an SEO strategy and optimized their website to increase organic traffic, improve user experience, and position ADAS Depot as a trusted industry leader in ADAS equipment and education.
HR Collaborative
HR Collaborative needed an actionable content strategy to improve keyword rankings and better align their content with what users were searching for. We implemented a backlink campaign to enhance their domain authority and created a content plan focused on HR consulting services.
Priority Health
Priority Health is a nonprofit health benefits company focused on improving the health and lives of one million members across Michigan. Our team provided Priority Health with tailored keyword research, strategic content creation, and competitive analysis, resulting in significant visibility gains, thousands of daily visitors, and rankings for 60,000+ keywords.
Sparkle & Shine Cleaning Services
Sparkle & Shine Cleaning Services of West Michigan, LLC is a residential cleaning service in Grand Rapids, MI, offering regular and seasonal services. A new site was built with more service pages and content to help them improve their local visibility.
PreEmptive
PreEmptive provides application protection tools for Desktop, Mobile, Cloud, and IoT systems. Their main goal was to attract more leads, but needed help growing their brand awareness post-acquisition.
Kiuwan
Kiuwan has empowered developers with the industry’s best security vulnerability scanning tools so applications are secure and sensitive data is protected. After they launched a new site, they needed our help to improve the user experience, fix technical issues, and provide educational/informative content pieces.
North County Lawn Care
North County Lawn Care works with Avalanche to consistently generate more qualified leads. Through strategic additions and edits to their existing website, we’re helping them show up higher in search results where it matters; leading to more revenue.
MíLá
MíLá creates and delivers high quality, and authentic, frozen Chinese food to customers. Our team helped them gain better visibility for their online products with technical SEO and optimized content.
Jobson Roofing
Jobson Roofing provides roofing services in the Greater Grand Rapids area. Our team helped them gain local visibility and increase leads with site optimization and content development.
Butterball Farms, Inc
Butterball Farms produces artisanal-quality flavored butter. They also produce sauces, marinades, glazes, gravies, fillings, toppings, aiolis, and cream cheese. We have provided them SEO-driven content to increase their visibility.