MEET
Searrah Herendeen
Our Sales and Marketing Assistant
Searrah is a 2023 graduate from Davenport University. She is certified in Microsoft Word, Excel, and PowerPoint. It was through Davenport that she became knowledgeable in inbound sales and inbound marketing. As a digital marketing professional, she has created and edited blog articles and content for the Meijer State Games of Michigan. She has also created newsletters for different email contacts.
Searrah discovered many of her interests were related to the marketing field after meeting with a career coach and learning that accounting just wasn’t for her. Being in the marketing field has allowed her to be creative and meet other like-minded individuals. She loves volunteering as an animal caretaker for the Newaygo County Animal Shelter. She also has a passion for theater and has volunteered been a part of many productions, the most recent with the LionHeart Production Community Theater in Grant.
What Does the Sales and Marketing Assistant Do?
Our Sales & Marketing Assistant is a crucial part of creating the overall marketing strategy for Avalanche Creative. Not only that, but she also executes this strategy and loops in other members of the team as needed.
As the second in command in her department, the Sales & Marketing Assistant will support our Sales Lead as needed throughout the process. You may see her pop into a meeting to take notes or send a link to a resource or two.
Our Sales & Marketing Assistant is the genius behind our own social media profiles. She works to ensure that we’re connecting with our potential clients on LinkedIn, Facebook, and even Instagram and TikTok.
Fun Facts About Searrah Herendeen
An indoor cat named Van Gogh, and indoor/outdoor cat named Mask, a golden retriever named Toffee, and a goldfish named Fred.
Recent Posts By Searrah Herendeen
🏔️ Stop Tuning the Race Car That Won’t Win a Race
Site speed won’t fix a weak message. Focus on clarity, trust, and real value first. Here’s how to build a website that actually works.
🏔️ Earning Preference > Tracking Visibility
Hi friend, Lance here. Today’s email is about a shift we’re seeing and feeling across marketing teams right now: We’re obsessed with tracking visibility but under-invested in earning preference. 🚨 The Problem Every marketer I talk to wants to know how their brand shows up in AI search, LLMs, and assistants. We’re running to new tools that track…