Team Member Spotlight
Meet Searrah Herendeen
Sales and Marketing Assistant
Searrah is a 2023 graduate from Davenport University. She is certified in Microsoft Word, Excel, and PowerPoint. It was through Davenport that she became knowledgeable in inbound sales and inbound marketing. As a digital marketing professional, she has created and edited blog articles and content for the Meijer State Games of Michigan. She has also created newsletters for different email contacts.
Searrah discovered many of her interests were related to the marketing field after meeting with a career coach and learning that accounting just wasn’t for her. Being in the marketing field has allowed her to be creative and meet other like-minded individuals. She loves volunteering at local animal shelters. She also has a passion for theater and has been a part of many productions, the most recent with the Flat River Community Players in Greenville.
- Starting a new craft every week
- Binge-watching shows like The Rookie and Bob’s Burgers
- Designing ren faire garb
- Completing the Wordle
- Rehearsing lines for theater
- Collecting effective marketing examples to share with our landscapers
- Designing graphics and captions for social media
- Planning and promoting upcoming Avalanche events
- Developing relationships with partners and clients
- Updating resources to share our knowledge for free
Searrah is our marketing rockstar, she makes sure everything shines and reaches the right audience.
May 2026 Core Value Winner!
Searrah won our May core value award for positivity. Although, one nomination spanned all of our core values!
“Searrah leaned into all of our Core Values with the event at Long Road! She did a ton of work behind the scenes to produce another great event during an already busy month with the retreat. She did a great job, and it was very successful.”
Volunteering at Kids’ Food Basket – ’26 Retreat
See how the Avalanche Creative team gave back at Kids' Food Basket, packing burritos for families across West Michigan during our retreat.
Saving the Galaxy at our ‘26 Company Retreat
See how the Avalanche Creative team spent our 2026 company retreat in Holland, MI: a Star Wars themed week of strategy.
32+ Lawn and Landscape Marketing Examples (Updated Weekly)
See how real landscaping and lawn care companies use websites, SEO, ads, branding, and more to attract leads and grow their business.


