Holland
Holland, MI SEO Agency
Get Found Wherever
Your Customers Search
If your customers search Google to find you, you need to be there. Avalanche builds SEO strategies, content, and websites that put businesses at the top of those results and turn that visibility into qualified leads.
Trusted by West Michigan's Best
From healthcare giants to landscapers who keep Holland green, here's who's grown with us.
What Happens When Strategy Meets Execution
$1B+
Sales pipeline generated for clients
200+
Businesses served
85%
Renewal Rate
12+
Years doing this in West Michigan
A Local Team with Nationwide Impact
We’re Just Up the Road
Avalanche is based in Grand Rapids, but we’re well-acquainted with Holland. We have multiple clients in the Holland area, and we even have our annual company retreats at Camp Geneva!
Because we know and love the area, we customize content specifically for your customer base, whether you’re a landscaper looking to work on more vacation homes or a manufacturing company looking to expand nationwide.
Client Success Stories
Our Clients' Winning Record
Anybody can say they do SEO. But here’s our proof. These are some of our actual clients, the for-real strategies we used, and the “holy crap” results they got.
Jobson Roofing
Jobson had the crew. They needed the calls. We rebuilt their local SEO presence, optimized their site architecture, and created content targeting every neighborhood in the GR metro.
• 100% of organic conversions were form submissions
• ↑ Engagement rate within months of launch
Sparkle & Shine Cleaning
A residential cleaning company with great reviews and no Google presence. We built them a new site loaded with service pages for every GR-area suburb, then wrote the content to fill it.
• 6.9K organic users (Jan–June '24)
• ↑ Qualified leads up from baseline across the service area
Priority Health
One of West Michigan's most recognizable healthcare brands. We helped them rank for 60,000+ keywords, putting their content in front of Michigan residents at every stage of their search.
• 144,966 total organic goal completions in a single year
• Hundreds of thousands of monthly impressions
Read Case Study →
HR Collaborative
HR consulting is a crowded space. We built a content and backlink strategy that earned more keywords, more visibility, and more calls from the right companies.
• 60.2% increase in organic users YoY (Dec–Feb '25)
• 70%+ more keyword rankings after engagement
Read Case Study →
Web Design in Holland, MI
Websites That Work as Hard as You Do
We build sites that convert and happen to look fantastic doing it. Here's a taste of what we've built for West Michigan businesses.
Local SEO in Holland, MI
Looking for Leads from Organic Search in Holland?
Local SEO puts your business in front of people searching for what you offer. Three places matter most:
- Google's Map Pack: The top 3 local listings with the map and stars
- Organic results: The links below the map
- Google's AI Overview: AI-generated summaries at the top of the page
Miss any of them, and you're handing leads to whoever shows up instead.
Rooted in the Community
How We Give Back
Every other year, we volunteer as a team at Kids’ Food Basket in Holland, one of our treasured non-profit partners. Our other community engagement efforts include:
- Active membership in the Grand Rapids Chamber of Commerce
- Paid volunteer time off for every full-time team member
- Regular community engagement events and sponsorships
What We Do
Three Services, One Goal: Qualified Leads.
Everything we do is geared toward the same outcome: getting your phone to ring with people ready to buy.
Our Process
Always Strategy First
Every engagement starts with a Strategy Plan, which is a deep look at your site, your competitors, and the searches your customers are running. You'll walk away knowing exactly where you stand and what it takes to move up.
After that, most clients move into monthly SEO: new content, ongoing optimization, and transparent reporting that connects directly to leads. No mystery metrics.
The Strategy Plan
- Website audit: Find what's hurting your rankings
- Competitor analysis: See what's working for the competition
- Keyword research: Map the terms your customers actually search
- Content analysis: Identify gaps and opportunities
- A complete roadmap: Prioritized and ready to execute
Strategy Plans start at $5,000 (one-time). Monthly SEO starts at $2,500/mo.
What Our Clients Are Saying
Don't Take Our Word for It
Industries We Serve
Our Favorite Clients to Work For
Avalanche has worked with businesses across the Holland area, from home services to healthcare to professional services. If your customers are searching Google to find you, we can help them find you faster.
Let’s Talk
Ready to Get Found in Holland?
Schedule a 30-minute intro call with our team. We'll look at your current website, show you where your biggest opportunities are, and give you a straight answer on whether SEO makes sense for your business right now.
