Cannabis SEO

By Avalanche Web Team | September 12, 2025

SEO for Cannabis Companies

Ready to Take Your
Rankings Higher?

We help your business climb higher in search results with SEO that actually delivers.
From sparking visibility to fueling conversions, we’ll keep your business growing.

Backed by search data - We don't guess what works, we know what works

Designed for conversion - Your site guides visitors toward contacting you

Built for your customers - We speak to their pain points and search habits


SEO

Whether you’re a dispensary, directory, ecommerce shop, manufacturer, or other business within the ever-growing cannabis industry, Avalanche Creative’s cannabis SEO services can make your brand synonymous with quality weed products.

B2B SEO

Get in front of decision-makers when they’re already in buying mode.

Keyword Research

Stop guessing and target the words your customers actually type into Google.

Lead Gen SEO

Turn search traffic into phone calls, form fills, and real revenue.

Local SEO

Show up in your city before your competitors do in the Google Map Pack.

National SEO

Expand your reach and win leads across state lines.

SEO Performance

Analyze. Spot the gaps, fix the leaks, and double down on what’s working.

SEO Consulting

Hands-on guidance to help your team own their search growth.

Technical SEO

Optimize the world’s most popular CMS so it performs at peak.

Our Process

One of the biggest challenges for cannabis companies is cutting through the noise and reaching their target audience. Whether you’re appealing to veteran stoners or first-timers, our cannabis SEO strategy dives deep into the user intent behind every search, ensuring you get your website in front of the right eyeballs.

Cannabis Industry

The Power of SEO for Cannabis

Overall Reach

The goal of cannabis SEO is to turn your website into a lead-generating machine. Rather than focusing on vanity metrics like impressions or clicks, our SEOs at Avalanche Creative won’t rest until they see an increase in quality, warm leads that turn into real dollars for your business.

 
Build Your Brand

An effective marijuana SEO strategy will promote your brand as the expert in your slice of the cannabis industry. Whether you’re providing an in-depth recap of the latest marijuana laws in your state or you’re explaining the difference between bowls and bongs, users will know they can count on your company for all of their cannabis needs.

Better ROI

For cannabis companies, the door to paid advertising is often closed or severely limited, even in the digital space. Marijuana SEO is a simple, legal, and more effective way to promote your business with fewer restrictions than a paid media approach.

Ready to Get Started?

Looking to set your digital marketing strategy up with the blueprint for success?

Connect with the team at Avalanche Creative to talk about how we can help your digital marketing strategy.

Here's How It Works:

  • 1
    Fill out the form.
    Tell us about your business growth goals.
  • 2
    We'll send you an email with a few questions.
    Quick follow-up to understand your specific needs.
  • 3
    We'll prepare an audit of your site's content.
    Detailed analysis of where it could improve for more leads.
  • 4
    We schedule a call to review.
    Walk through our findings and recomendations together.
  • 5
    If you like it, you can work with us.
    If not, you can just learn from us.

A hassle-free experience, guaranteed. Every interaction with our team should feel effortless and leave you glad you reached out, whether you work with us or not.

Get Your Free Website Audit

Contact Us

Frequently Asked Questions

For dispensaries, it’s important to know that Google Ads and other forms of pay-per-click (PPC) advertising don’t allow companies to promote cannabis products due to federal regulations. As such, most results pages for cannabis keywords have zero ads on them, meaning that the websites ranking organically for those terms effectively own that real estate. Get your company to the top of cannabis search results pages with dispensary SEO.

Yes! Although there are regulations around paid cannabis advertising, cannabis websites are fully allowed (and encouraged!) to create content that will rank organically in search.

Google handles YMYL content—writing that talks about topics that affect “your money or your life”—seriously and sensitively. There are ways to address highly searched YMYL cannabis topics, such as health benefits, with nuance, honesty, care, and consideration for both the reader and Google’s algorithm. However, it’s tricky for cannabis companies to rank for these terms without the help of cannabis SEO experts.

The CBD industry exploded onto the scene in the late 2010s, when it became federally legal (although with some restrictions). Post-pandemic, the CBD bubble looks likely to burst. Many companies would benefit from CBD SEO to help their websites generate affordable, high-quality leads.

Clients We've Worked With