🌱 You Can’t Improve What You Don’t Measure

Author: Searrah Herendeen  |  Updated on September 4, 2024

Struggling to track leads? See why measuring marketing is crucial. Learn from a successful Facebook Ads and a website teardown.

Measuring success with a tapemeasure

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Hi there,

Do you know where your leads are coming from?

Most landscape and lawn care businesses we talk to can’t tell us what marketing activities contribute to generating new leads.

When considering what to do to get more leads, remember this phrase:

You can’t improve what you don’t measure.

Find out what’s contributing to leads. It may be better to optimize existing activities vs starting something new.

Landscaper Marketing Example

These Facebook Ads focus on the benefit, not the service.

Why I Love It

People don’t care about what your services are. They care about what your services provide them.

Remind your customers of the benefits they receive and what they’re giving up if they don’t choose your services.

Website Teardown

Watch me break down Hess Landscape Architects website.

In this video, I show you why Hess Landscape Architects is featured on HubSpot for having a beautiful site and also where it misses easy opportunities to generate more leads.

Action Items

  • Get an audit to determine where your leads are coming from (we do those, reply if you want one).
  • Connect your services to the true benefits you’re providing your customers (use images and less words).
  • Provide a beautiful website, but make sure to offer a variety of unique page experiences to attract more leads.

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