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🏔️ Are AI Overviews Stealing Your Clicks? 😬

By Searrah Herendeen / March 31, 2025

Google’s AI Overviews are changing search, pushing results down and shifting where clicks go. Are they hurting your traffic or helping?

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Golden stars with the word "You: on them

🏔️ It’s Not Us, It’s You

By Searrah Herendeen / March 24, 2025

What if the secret to higher conversions was just one word? Using more “you” language can change how visitors respond to your site.

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Landscaping edge

🌱 Finding Your Edge

By Searrah Herendeen / March 19, 2025

Massive directories are dominating search results, but you don’t have to compete head-on. Service pages and keywords can give you an edge.

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AI handshake

🏔️ AI Content Reviews (STEAL MY PROMPTS)

By Searrah Herendeen / March 19, 2025

Use these AI prompts to create empathy-driven website content that ranks in search engines and resonates with real people.

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Kickstart Keywords

🏔️ Kickstart Keywords

By Searrah Herendeen / March 10, 2025

See how building content around early-stage search terms helped Preferred Homes earned 247,007 clicks and over 1,600 conversions from Google.

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🌱 Succeed When Your Content Generates Leads

By Searrah Herendeen / March 3, 2025

Get your lawn and landscape business found on Google with great content! Learn how to attract leads, boost rankings, and grow online.

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🏔️ Deep Cleaning Your Technical SEO

By Searrah Herendeen / March 3, 2025

From faster load speeds to eliminating 404 errors, these essential maintenance tips will help boost your rankings and user experience.

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Sea of Sameness

🏔️ Sea of Sameness

By Searrah Herendeen / February 24, 2025

Learn how to create unique content that ranks, drives traffic, and converts—without relying on AI-generated fluff.

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SEO and PPC Ven diagram

🌱 Should You Invest in SEO or PPC?

By Searrah Herendeen / February 24, 2025

Trying to get your business found on Google? Learn the difference between SEO and PPC, when to use each, and how they can work together.

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UX/UI planning

🏔️ UX ❗Hazards❗ to Avoid

By Searrah Herendeen / February 14, 2025

Simplify your website’s user experience, improve navigation, and boost conversions with easy steps to guide visitors.

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