AI Search

Decoded

Is AEO/GEO Just SEO in a Trench Coat?

Let's Find Out.

Join Us!

May 20th, 2026

4:00 PM-6:00 PM

Rickhouse @ Long Road Distillers

537 Leonard St NW, Grand Rapids, MI 49504

The Details

Everyone's talking about AI search. Not everyone knows what it means for their business.

Lance has spent months digging into the latest research, following the thought leaders, and pulling from Avalanche's own experience to figure out what actually matters. At this event, he brings it all together so you don't have to do the homework yourself.

You'll walk away with a clearer picture of how search works today and a scorecard to see how well equipped you are to use AI with your SEO & website.

Then stick around for drinks and conversations with people worth knowing. (Drinks on us.)

 

Meet The Hosts:

lance
CEO of Avalanche Creative

Lance Beaudry

Lance is a lifelong entrepreneur with 15+ years of experience building websites. He turned his focus to SEO to help businesses grow through search, which led to Avalanche Creative. Give him a website, and he’ll spot the opportunities others miss.

Alex
Managing Editor, Semrush

Alex Lindley

Alex is a managing editor with 10+ years of experience leading content and SEO teams across SaaS, tech, ecommerce, and digital publishing. He builds editorial systems that blend human judgment with AI workflows to help teams create original, high-impact content as search evolves.

RSVP Now👇

Avalanche Creative may take photographs or record videos at events for promotional purposes. By registering for an event, you agree to be photographed, included in video footage or otherwise captured for Avalanche Creative's promotional purposes. If you do not wish to be photographed or recorded, please contact sara@avalanchegr.com, so we may accommodate your request.