Construction
Michigan Paving & Materials
How a Strategic Redesign Turned Michigan Paving’s Website Into a Lead Generation Engine
Michigan Paving & Materials
Michigan Paving had a solid reputation and a wide footprint—but their website didn't reflect either. Navigation was clunky, conversion paths weren't clear, and long-standing technical issues were holding them back in search.
We built them a new website that makes it easier for customers to get quotes, easier for search engines to understand their services, and easier for their team to measure what’s working. We kept what mattered, restructured the rest, and delivered a site that’s already converting more leads and helping them grow across the state.
"The new website has transformed how we connect with customers. We're getting more qualified leads, and our team can finally track what's working."
Michigan Paving Team
Key Features
Strategic design decisions that transformed their digital presence
Local SEO Strategy
Turning Local Pages Into Lead Drivers
We built service area pages tied to the areas Michigan Paving and Materials works, not just where they have physical offices. Pages for cities like Kalamazoo, Lansing, and Grand Rapids now rank for relevant, high-intent searches.
Conversion Optimization
Ready to Get the Call, Click, or Quote
We addressed technical issues, improved site load times, and optimized the site for both search engines and real users. The result is a faster, more flexible site that's ready for whatever comes next—whether it's PPC, blog content, or AI-driven search.
Technical Excellence
Built to Scale, Not Just Launch
We addressed technical issues, improved site load times, and optimized the site for both search engines and real users. The result is a faster, more flexible site that's ready for whatever comes next—whether it's PPC, blog content, or AI-driven search.
