Ultimate Website Optimization Checklist

By Nick Petersen | December 2, 2025

Ultimate Website Optimization Checklist

Make Your Website Work Harder for Your Business

Whether you're a landscaper, contractor, or home service pro, customers judge you by your website long before they contact you. This checklist helps you spot the issues that frustrate visitors and gives you the steps to fix them.

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Page Speed

  • Compress all images (use WebP when possible).
  • Remove unused plugins and themes.
  • Enable caching (server-level or plugin).
  • Upgrade to high-performance hosting.
  • Minify CSS, JavaScript, and HTML.

Mobile Experience

  • Test every key page on a mobile device.
  • Ensure CTAs are visible without scrolling.
  • Fix layout shifts and instability (CLS issues).
  • Simplify mobile navigation.
  • Increase tap-target size for buttons.

Local SEO Signals

  • Ensure NAP (Name, Address, Phone) matches everywhere.
  • Fully optimize your Google Business Profile.
  • Create location-specific service pages.
  • Embed a map on your contact/location pages.
  • Collect and respond to local customer reviews.

Service Page Gaps

  • Create a dedicated page for each major service.
  • Include process, pricing factors, timelines, and FAQs.
  • Add before/after photos where relevant.
  • Highlight your unique value proposition for each service.
  • Optimize each page for its own keyword cluster.

Thin Content

  • Expand service pages to at least 600–1,000 words.
  • Describe materials, techniques, and tools used.
  • Add customer questions and your detailed answers.
  • Include real photos of your work.
  • Remove duplicated or generic copy.

Navigation Issues

  • Limit top navigation to 5–7 core items.
  • Shorten dropdowns and organize content by category.
  • Add a highly visible Quote/Contact button.
  • Ensure footer links reflect key navigation items.
  • Test user paths to top goals (quote requests, services, portfolio).

Tracking Problems

  • Set up Google Analytics (GA4).
  • Install call tracking numbers.
  • Track form submissions as events.
  • Review traffic and conversions monthly.
  • Set up UTM tags on all campaigns.
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Here's How It Works:

  • 1
    Fill out the form.
    Tell us about your business growth goals.
  • 2
    We'll send you an email with a few questions.
    Quick follow-up to understand your specific needs.
  • 3
    We'll prepare an audit of your site's content.
    Detailed analysis of where it could improve for more leads.
  • 4
    We schedule a call to review.
    Walk through our findings and recomendations together.
  • 5
    If you like it, you can work with us.
    If not, you can just learn from us.

Get Your Free Website Audit

Request a free website audit, and we’ll take a quick look, then send back what’s working, what’s slowing you down, and what to fix first.

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