MEET
Blane Siwicki
Our SEO Specialist
Blane received his Associate’s Degree in Applied Science for Web Specialist from Schoolcraft College, and has a combined 10 years of experience in SEO. Blane loves being able to tell a story using data. He loves SEO because it connects people around the world with the information, ideas, products, and services they are looking for.
Blane is a true animal lover! He enjoys volunteering for local rescues in his community.
What Does the SEO Specialist Do?
After the strategy is established, the SEO Specialist on the team will support the strategy in a variety of ways. They will execute a technical audit of the website and make adjustments to improve site health. In Google’s eyes, technically “healthy” sites are seen as more trustworthy and will, in turn, rank higher in organic search.
Aside from SEO Audits, the SEO Specialist executes a number of other tasks that support the strategy. These tasks include outreach for building links, managing and updating Google Business Profiles, and finding ways to improve conversions by creating conversion rate optimization campaigns.
Every month, the SEO Specialist will look at the success of our SEO efforts and bring any suggested adjustments to the Strategist. They will collaborate on the best way to move forward after we have some data on how successful our efforts have been thus far.
Fun Facts About Blane
Recent Posts By Blane
🏔️ Stop Tuning the Race Car That Won’t Win a Race
Site speed won’t fix a weak message. Focus on clarity, trust, and real value first. Here’s how to build a website that actually works.
🏔️ Earning Preference > Tracking Visibility
Hi friend, Lance here. Today’s email is about a shift we’re seeing and feeling across marketing teams right now: We’re obsessed with tracking visibility but under-invested in earning preference. 🚨 The Problem Every marketer I talk to wants to know how their brand shows up in AI search, LLMs, and assistants. We’re running to new tools that track…