What Does a Operations Director Do?
In many ways, our Operations Director facilitates conversations and training that help support what we like to call “Work/Life Harmony.” So much goes into this, from one-on-one conversations to organizing and implementing our quarterly reviews as well as organizing continued learning and training for the team.
If Avalanche Creative is a car, our Operations Director is the engine that keeps it running. Taking a look under the hood, you’ll find her in the background making sure everything runs smoothly, from accounting to hiring, and everything in between.
As we grow our team, our Operations Director is the first to start the hiring process. She’s the one who leads each of our candidates through the evaluation and interview process to determine if they align with our values and the responsibilities of the position. Once they’ve been onboarded, she ensures that they continue their development in both hard and soft skills to achieve their full potential.
Recent Success Stories
HR Collaborative
HR Collaborative needed an actionable content strategy to improve keyword rankings and better align their content with what users were searching for. We implemented a backlink campaign to enhance their domain authority and created a content plan focused on HR consulting services.
Priority Health
Priority Health is a nonprofit health benefits company focused on improving the health and lives of one million members across Michigan. Our team provided Priority Health with tailored keyword research, strategic content creation, and competitive analysis, resulting in significant visibility gains, thousands of daily visitors, and rankings for 60,000+ keywords.
Sparkle & Shine Cleaning Services
Sparkle & Shine Cleaning Services of West Michigan, LLC is a residential cleaning service in Grand Rapids, MI, offering regular and seasonal services. A new site was built with more service pages and content to help them improve their local visibility.
PreEmptive
PreEmptive provides application protection tools for Desktop, Mobile, Cloud, and IoT systems. Their main goal was to attract more leads, but needed help growing their brand awareness post-acquisition.
Kiuwan
Kiuwan has empowered developers with the industry’s best security vulnerability scanning tools so applications are secure and sensitive data is protected. After they launched a new site, they needed our help to improve the user experience, fix technical issues, and provide educational/informative content pieces.
North County Lawn Care
North County Lawn Care is a full service landscape company catering primarily to residential clients who desire high quality, responsiveness and professionalism. Our team has helped them gain better visibility by optimizing their site, Google Business Profile, and writing content.
MíLá
MíLá creates and delivers high quality, and authentic, frozen Chinese food to customers. Our team helped them gain better visibility for their online products with technical SEO and optimized content.
Jobson Roofing
Jobson Roofing provides roofing services in the Greater Grand Rapids area. Our team helped them gain local visibility and increase leads with site optimization and content development.
Butterball Farms, Inc
Butterball Farms produces artisanal-quality flavored butter. They also produce sauces, marinades, glazes, gravies, fillings, toppings, aiolis, and cream cheese. We have provided them SEO-driven content to increase their visibility.
Oktober Can Seamers
Oktober Can Seamers offers drink canning equipment for homebrewers, local breweries, and large restaurants. Our team has provided SEO work and content writing services to help them gain visibility within different industries.