Landscaping

Antonelli Landscape

How We Turned Antonelli’s Website Into Their Best Lead Source

More Qualified Leads

Faster Load Times

Better Rankings

Antonelli Landscape website desktop and mobile
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Antonelli Landscape

Antonelli Landscape designs and installs high-end outdoor living spaces across Southeast Michigan. Pools, patios, fire features, outdoor kitchens, custom structures—they handle it all in-house and treat every project as a custom build.

We built Antonelli’s first website back in 2019. When they came back to us in 2025, the site looked good but wasn’t doing enough. Their best services weren’t ranking, leads were hard to trace, and the pages weren’t built to convert.

Challenge

Their top services weren't showing up in search, key conversions weren't being tracked, and outdated page structures made the site harder to navigate for both visitors and search engines.

Strategy

We rebuilt service and location page templates, launched targeted local landing pages for the cities they actually serve, and set up conversion tracking so every lead could be tied back to a specific page.

Outcome

More of the right people finding Antonelli online, and a website that finally converts them when they do.

Ready to See Similar Results?

Let's create a website that showcases your work and drives qualified leads—just like we did for Antonelli Landscape.

Key Features

Strategic design decisions that transformed their digital presence

Landscape Service Page Design

Rebuilt From the Ground Up

The old service pages were thin on content and not built to rank. We created a new template and rewrote every page around what real searchers are looking for. Three updated pages alone saw a 91% increase in traffic compared to the same period the year before.

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Local Search Strategy

Showing Up Where Customers Are Searching

The site had 61 redirect chains and 22 broken internal links that were hurting both user experience and search visibility. We tracked them down and fixed them so visitors could navigate the site without hitting dead ends and search engines could crawl it without running into problems.

Technical Website Fixes

Cleaning Up What Was Holding Them Back

The site had 61 redirect chains and 22 broken internal links that were hurting both user experience and search visibility. We tracked them down and fixed them so visitors could navigate the site without hitting dead ends and search engines could crawl it without running into problems.

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Want a Website That Works This Hard?

From strategy to launch, we'll build you a site that showcases your expertise and converts visitors into customers.

Design Strategy

Every design decision was made to show what Antonelli does best and give visitors a reason to call.
The Portfolio Is the Pitch

The updated service pages make sure visitors see their work right away, with project photography leading the way on every page.

Looking the Part Online

A cleaner nav, a dedicated reviews page, and current awards make sure Antonelli looks as credible online as they are in person.

From Browsing to Booked

The pages are built so visitors always know what to do next. Clear calls to action meet visitors wherever they are and point them toward the next step.