🏔️ UX ❗Hazards❗ to Avoid

Hi friend,

Let’s revisit why you need to minimize the steps your visitors have to take to convert on your site.

A Cautionary Tale for UX

I recently had the displeasure of having to book a hotel for an event where I could only use a designated block.

This would’ve been less of an issue if the website for the hotel block didn’t have a 40-step booking process.

I had to search through at least five pages and wait for hours. Even then, the rooms sold out within two minutes and the hotel block website crashed, leaving thousands of people frustrated.

There’s an SEO lesson to learn from this, particularly about UX and navigation.

Conversions on Your Website Should Be a Shortcut, Not a Scenic Route

Most people aren’t going to read your website like it’s a book. They want to get what they’re looking for right away, especially if you’re offering something time-sensitive.

Yes, that also includes websites that are one page with anchor text for each subject or link.

Always assume that your site’s visitors are trying to get the information they need as fast as they possibly can. There should also always be a way for them to convert.

Tips to Help People Convert at Any Stage

Here’s how we recommend making your website “sticky,” as we say in lead conversion:

• Provide relevant, quality content: Have a subject-matter expert write it if possible (or review it if you use AI).
• Make your site easy to navigate: Your users should be able to find what they’re looking for in just a few clicks.
• Update regularly: This encourages repeat visits.
• Target your users: Whether it’s with personalized recommendations or a landing page button that takes you to the next step (or a shortcut to the final step), they should be able to find what they need quickly.
• Keep your infrastructure clean: Make it easy to find your points of conversion and do what you can to avoid bandwidth-related crashes.