Cannabis

Purpl Scientific

How We Solved Purpl Scientific’s E-commerce Problem With One Site

More Qualified Leads

Faster Load Times

Better Rankings

Purpl Scientific
Purpl Scientific

Purpl Scientific

Purpl Scientific makes the Purpl PRO, a handheld cannabis potency tester that delivers lab-validated THC, CBD, moisture, and water activity readings in under 10 seconds without the cost or wait of traditional lab testing.

Purpl Scientific was running two separate websites that cannibalized each other and limited e-commerce functionality. We merged both into a single WooCommerce platform.

Challenge

Split websites, limited ecommerce functionality, payment processing issues, competing domains hurting SEO, and disorganized content.

Strategy

Merged their WordPress and Shopify sites into a single WooCommerce platform, restructured their content and navigation, and built an e-commerce experience that works within cannabis industry constraints.

Outcome

One cohesive site that properly represents the brand, a cleaner path to purchase, and sales coming in almost immediately after launch.

Ready to See Similar Results?

Let's create a website that showcases your work and drives qualified leads—just like we did for Purpl Scientific.

Key Features

Strategic design decisions that transformed their digital presence

Platform Consolidation

One Site Instead of Two

Purpl was managing a WordPress site and a Shopify site that were conflicting with each other. We brought both into a single WooCommerce platform, so their team has one place to manage everything, and their customers have one place to go.

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E-commerce for a Restricted Industry

Built Around Cannabis Industry Limitations

Cannabis businesses face payment processing restrictions that most industries don't. We built an e-commerce experience that works within those constraints, handling US and Germany fulfillment, multiple currencies, and a clean path to purchase despite the limitations.

Credibility Through Content

Turning Questions Into Conversion Opportunities

A lot of Purpl's buyers arrive skeptical about whether a handheld device can rival a lab. The site is structured to address those concerns directly, from accuracy data to how the technology works, so visitors feel confident before they ever reach out.

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Want a Website That Works This Hard?

From strategy to launch, we'll build you a site that showcases your expertise and converts visitors into customers.

Design Strategy

A product-first design that makes a technical product feel approachable and easy to buy.
Every Piece of the Kit, Front and Center

Each product page leads with high-quality visuals, clear pricing, and a straightforward add-to-cart experience so buyers get what they need without having to dig for it.

Stats That Do the Selling

Key proof points like 10,000 tests performed and 70 countries served are built into the page layout, so credibility is established as users scroll, not buried in a separate about page.

A Homepage That Gets to the Point

The homepage opens directly with the device, a clear value statement, and two CTAs that separate buyers from distributor prospects right away, so every visitor knows where to go.