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Articles that come from the Avalanche Weekly Email (learn more and subscribe).
Content Gaps: What They Are and How to Find Them
Sometimes, a high-performing website will rank for keywords that aren’t included on the page. This is a content gap, and it’s a great opportunity for you to rank higher in search.
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An Awesome, New Google Search Feature
In its new mobile search feature, Google is putting augmented reality (AR) in the hands of its users. This is not only great for educational purposes but the same ideas could be leveraged for your business.
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Google Personalizes Search [PROOF & EXAMPLES INSIDE]
Google personalizes search and if they want to get better at offering searchers better results, they’ll continue to personalize. Find out what that should mean to you with examples and proof inside this article.
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Why Low-Volume Keywords are Crucial to Your SEO Strategy
SEO takes time, but going after the low volume, low-hanging fruit is what builds momentum in your strategy. Learn more here.
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How to Create an Amazing Resource Page
Learn about how to create a resource page on your website that is valuable to your target audience and brings in valuable traffic.
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Content Strategy vs Content Marketing: A Pie Analogy
Learn the difference between content strategy and content marketing in this delicious example about pie pans and pie.
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May The Force Be With Your SEO
On May 4th, 2020 Google started rolling out an update. There is a light side and a dark side of SEO. (This article comes from the Avalanche weekly email.)
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The Anatomy of Page that Ranks
What makes a page rank? Learn from this anatomy analogy what it takes to rank number 1. (This article comes from the Avalanche weekly email.)
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A Simple 3-Step Guide to SEO-Friendly Content
Learn a quick, three-step process for writing SEO-friendly content. Hint: it’s about the human. (This article comes from the Avalanche weekly email.)
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Update Your Old Website Content for More Traffic
Learn a quick, three-step process for getting more traffic to your website by auditing and updating your current website content. (This article comes from the Avalanche weekly email.)
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