Content Gaps: What They Are and How to Find Them

By Lance Beaudry

Sometimes, a high-performing website will rank for keywords that aren’t included on the page. This is a content gap, and it’s a great opportunity for you to rank higher in search.

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An Awesome, New Google Search Feature

By Lance Beaudry

In its new mobile search feature, Google is putting augmented reality (AR) in the hands of its users. This is not only great for educational purposes but the same ideas could be leveraged for your business.

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predictive search example

Google Personalizes Search [PROOF & EXAMPLES INSIDE]

By Lance Beaudry

Google personalizes search and if they want to get better at offering searchers better results, they’ll continue to personalize. Find out what that should mean to you with examples and proof inside this article.

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Why Low-Volume Keywords are Crucial to Your SEO Strategy

By Lance Beaudry

SEO takes time, but going after the low volume, low-hanging fruit is what builds momentum in your strategy. Learn more here.

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How to Create an Amazing Resource Page

By Lance Beaudry

Learn about how to create a resource page on your website that is valuable to your target audience and brings in valuable traffic.

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pie

Content Strategy vs Content Marketing: A Pie Analogy

By Lance Beaudry

Learn the difference between content strategy and content marketing in this delicious example about pie pans and pie.

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stormtroopers

May The Force Be With Your SEO

By Lance Beaudry

On May 4th, 2020 Google started rolling out an update. There is a light side and a dark side of SEO. (This article comes from the Avalanche weekly email.)

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mindfulness

The Anatomy of Page that Ranks

By Lance Beaudry

What makes a page rank? Learn from this anatomy analogy what it takes to rank number 1. (This article comes from the Avalanche weekly email.)

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seo letters

A Simple 3-Step Guide to SEO-Friendly Content

By Lance Beaudry

Learn a quick, three-step process for writing SEO-friendly content. Hint: it’s about the human. (This article comes from the Avalanche weekly email.)

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update old content

Update Your Old Website Content for More Traffic

By Lance Beaudry

Learn a quick, three-step process for getting more traffic to your website by auditing and updating your current website content. (This article comes from the Avalanche weekly email.)

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