Grand Rapids SEO
If you're looking for SEO in the West Michigan area, you've come to the right place. We offer SEO services to Grand Rapids businesses looking to attract and convert more website traffic.
Before investing in SEO, you need to know if it's worth it.
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Your Guide to local Grand Rapids SEO
Learn about Search Engine Optimization and our approach.
Keyword Research | Content Strategy | Conversion Rate Optimization | Case Studies
Keyword Research for Companies in Grand Rapids
Keyword research is the process of identifying words and phrases that people enter in the search engines in order to determine what to rank for.
Keyword research is foundational to an effective search engine optimization strategy and crucial to inbound marketing.
Keyword research is not just about identifying volume but understanding the intent behind how people search for what they need both when they need and when they are signalling when they need it.
Search signals and intent and keyword research helps you identify intent.
When it comes to keyword research, we spend a lot of time on it. We perform keyword research to gain empathy for your customer. When you care more for the customer's search experience, you'll identify better keywords and develop a much stronger content strategy.
Measuring Keyword Value
Keyword value can be determined with a fairly straight forward formula.
Let's say we are able to get one of your high value (high intent to buy) keywords to the first page of Google in the Grand Rapids area:
200 - Number of times per month your keyword gets searched.
40% - The average click-through rate for position one in Google.
80 - The number of visitors to your site (based on 40% of 200).
4% - Your website conversion rate for this particular keyword.
3 - The number of conversions per month from the one keyword.
$1,000 - The value of a conversion from your keyword.
$3,000 - The total value from organic search traffic for your keyword.
That is just for one keyword! Imagine if you are in an industry where there are dozens or even hundreds of great, high-value high intent keywords.
Keyword Mapping & Content Strategy
After we've worked with you to select keywords that matter and identifying opportunities you and your competition are missing out on, we relate and organize keywords to each other and throughout your site, which is called keyword mapping.
Keyword by keyword, we careful organize related terms and how the content we generate to support those keywords will be organized.
We continue to research your keywords and determine what exactly people are looking for when they search a particular keyword. People often are looking for different things when they search for the exact same keyword.
Take the term "car insurance grand rapids" for example.
When that's searched, people could be price shopping, they could be trying to understand car insurance laws in Grand Rapids, they could be looking for their teenager or for an entire family.
This is where building skyscraper content can really help you attract more visitors. By being as thorough and helpful as possible, considering all of the intent and making sure to have it covered and organized in a logical way on your website, you'll attract more people.
Google wants to make the searcher happy. So do we when it comes to local Grand Rapids SEO.
Part of our content strategy then becomes identifying more content to support our main content. In the car insurance example, that may be writing helpful content for parents of teenagers helping them understand everything they need to know about car insurance for teenagers in Grand Rapids.
Conversion Rate Optimization
Attracting the right people to your website is crucial, but equally and often overlooked is converting that traffic.
A conversion can be a phone call, eCommerce sale, service request, or any other desired action on your website.
We'll figure out what action you want your visitors to take and optimize your pages for the maximum amount of conversions.
Your web design and the content on your page is crucial to optimizing conversions, but, increasing conversion potential doesn't just happen on your site.
You can increase conversion opportunities by sharing high-quality, helpful content on social media. You can also put compelling call to actions on your title tags and in your meta descriptions, which show up in the search engine results page.
Here's an example of a great call to action that we've used to increase click-through rates and then conversions for a local bakery:
We used the meta title description that shows up in the search engine results page to add a call to action to stand out from the competition and then on that page a simple form to schedule a free tasting. The results have been amazing!
Plan. Build. Measure. Learn.
Summary of Our Approach
If you're a little lost at this point, that's okay. We'll try to break it down for you and help you understand how we'll grow your business:
- We do keyword research to see how people search for what you offer.
- Track where you show up currently in the Grand Rapids area (we use a tool called SEMRush to do that).
- We identify which keywords you aren't showing up for that you want to or which ones you want to increase your rank for.
- We go keyword by keyword and look at your rank position in the search engines compared to your local competitors. We find where you aren't ranking and your competitors are.
- We map our keywords to content and create better content to get you more visibility in the search engine results page.
- We make sure your increased traffic is converting and we measure everything to prove a return on your investment.
Need help with SEO in Grand Rapids or West Michigan?
You've come to the right place. We do SEO in a measurable, calculated way that proves a return on your investment. Our SEO will become your most effective digital marketing channel.